# Resort-Ready Beach Hairsprays Kevin Murphy’s HAIR.RESORT.SPRAY is a Limited-Edition & Functional By Kalin Ned | Published 2024-07-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beach-hairspray References: [kevinmurphy.au](https://kevinmurphy.com.au/us/en/km/products-/by-benefit-/texture-/HAIR-RESORT-SPRAY.html)  Kevin Murphy launches a limited-edition beach hairspray to mark the HAIR.RESORT.SPRAY formula's 20th anniversary. Designed for fine hair, this spray aims to emulate a natural, beachy texture and offers a refreshing, citrus scent suitable for all genders. The beach hairspray works to promote a soft and natural hold without weighing down hair. Its formulation excludes sulfates, parabens, and animal testing, aligning with ethical and environmental standards. Key ingredients in Kevin Murphy's HAIR.RESORT.SPRAY include Wheat Amino Acids, which enhance softness and shine, and Hydrolysed Silk, which improves smoothness and ease of combing. Citrus Recticulata (Tangerine) Peel Oil adds a vibrant scent and antioxidant protection. Consumers may be drawn to this product due to its ability to create a desired beach look while remaining gentle on the hair and aligned with ethical practices. Image Credit: Kevin Murphy ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 27% | Activity: 28% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Ethical Beauty Products:** Beauty products like Kevin Murphy's HAIR.RESORT.SPRAY excluding sulfates, parabens, and animal testing highlight a growing consumer demand for ethical formulations. - **Gender-neutral Scents:** The refreshing, citrus scent of the beach hairspray that appeals to all genders is part of a trend towards inclusive fragrance profiles. - **Functional Haircare Formulations:** HAIR.RESORT.SPRAY's ingredients, such as Wheat Amino Acids and Hydrolysed Silk, are part of a trend towards more functional haircare products that offer both aesthetic and health benefits. ### Sectors Adopting This - **Clean Beauty Industry:** The clean beauty industry benefits from products like Kevin Murphy's HAIR.RESORT.SPRAY, which adhere to ethical standards and exclude harmful chemicals. - **Gender-inclusive Personal Care:** Personal care products with gender-neutral appeal, like the citrus-scented beach hairspray, are shaping the gender-inclusive personal care market. - **Specialty Haircare:** Specialty haircare is seeing innovation through functional formulations that combine desirable styling effects with hair health ingredients, as seen in HAIR.RESORT.SPRAY. ## Related on Trend Hunter - [Sea Salt-infused Hairsprays](https://www.trendhunter.com/trends/sea-salt-sprays.md) - [Sea Salt Hair Texture Sprays](https://www.trendhunter.com/trends/puff-me-spray.md) - [Weightless Texture Sprays](https://www.trendhunter.com/trends/texture-volume-spray.md) - [Salt-Free Wave Sprays](https://www.trendhunter.com/trends/ouai-wave-spray.md) - [Heat-Defying Hair Sprays](https://www.trendhunter.com/trends/saltair-heat-protectant-spray.md) - [Unique Hairspray Formulas](https://www.trendhunter.com/trends/kms-hairstay.md) - [Award-Winning Hair Sprays](https://www.trendhunter.com/trends/texture-spray.md) - [Summer Hair Protection Sprays](https://www.trendhunter.com/trends/sunkiss-glow.md) - [Scalp-Caring Styling Foams](https://www.trendhunter.com/trends/sea-salt-foam.md)