# Sunny Surf Styles The Beach Crew Collection by Opening Ceremony is Totally Beach-Ready By Jaime Neely | Published 2011-05-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beach-crew-collection References: [hypebeast](http://hypebeast.com/2011/05/opening-ceremony-x-warriors-of-radness-beach-crew-collection/) & [openingceremony.us](http://www.openingceremony.us/products.asp?menuid=1&designerid=693&mode=splash) The Beach Crew collection by Opening Ceremony is complete with [beach-ready](https://www.trendhunter.com/trends/new-swim-collection) and [surf-inspired pieces](https://www.trendhunter.com/trends/vans-x-queer-surf) that are sure to convince anyone that you're a Cali-born surfing superstar. The collection, which features pieces for both men and women, perfectly embodies the surfer's lifestyle. The designers selected a palette of soft pastels, making the clothes from this collection appear as if they, like their wearers, have spent a little bit too much time in the sun. From the graphic t-shirts to the printed baseball jackets to the basic elastic-band shorts, the Beach Crew collection is the perfect combination of surf-inspired and [summertime preppy styles](https://www.trendhunter.com/trends/beams-plus-2). The Beach Crew collection is available for purchase online at the Opening Ceremony website. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 86% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Surf-inspired Fashion:** Disruptive innovation opportunity: Create sustainable and eco-friendly surf-inspired clothing using recycled materials. - **Gender-inclusive Collections:** Disruptive innovation opportunity: Develop gender-neutral beachwear options that cater to a diverse range of customers. - **Pastel Color Palette:** Disruptive innovation opportunity: Introduce pastel-colored activewear and swimwear for a fresh and trendy look at the beach. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Combine technology and fashion to create smart clothing that enhances the surfing experience. - **E-commerce:** Disruptive innovation opportunity: Utilize virtual reality technology to provide an immersive online shopping experience for beachwear. - **Sustainability:** Disruptive innovation opportunity: Develop eco-friendly surfboard materials and manufacturing processes to reduce environmental impact. ## Related on Trend Hunter - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Patterned Swimwear Collections](https://www.trendhunter.com/trends/pendleton-swim-and-beach.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Vintage Vehicle Surf Collections](https://www.trendhunter.com/trends/porsche-x-almond-surf-collection.md)