# Incentivized Clean-Up Campaigns Tunisie Telecom's Beach Cleanup Campaign Rewards with Wi-Fi By Laura McQuarrie | Published 2014-10-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/beach-cleanup References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/tunisie-telecom-offers-beachgoers-free-wifi-exchange-trash/) & [tunisietelecom.tn](http://www.tunisietelecom.tn/) As much as it's nice to go and enjoy a day at the beach, what's not so great is all the litter that ends up being left behind—but this beach cleanup campaign from Tunisie Telecom offered a special reward when everybody worked together to clean up all the garbage littering the beach. Tunisie Telecom set up a Wi-Fi hotspot at the beach, but it would only be activated after a certain amount of garbage was weighed in. When the bin was full, free Internet was given out to all. As well as being a great way to preserve the beauty of the beach for future visitors, this is a great way for the telecom company to promote its services in a creative way. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 39% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Incentivized Clean-up Campaigns:** Opportunity for companies to engage customers in environmentally-friendly initiatives by offering incentives for participating in clean-up campaigns. - **Wi-fi Rewards:** Companies can utilize Wi-Fi as a reward system to incentivize customers to participate in activities that benefit the community or environment. - **Creative Promotions:** Opportunity for companies to promote their services in a unique and creative way, such as offering Wi-Fi access as a reward for positive actions. ### Sectors Adopting This - **Telecommunications:** Telecom companies can leverage incentivized clean-up campaigns to engage customers and promote their services. - **Hospitality and Tourism:** Hotels, resorts, and tourism organizations can adopt similar campaigns to encourage guests to participate in beach clean-ups and preserve the beauty of the destination. - **Environmental Conservation:** Organizations focused on environmental conservation can partner with telecom companies to launch joint initiatives that reward participants for cleaning up and promoting sustainable practices. ## Related on Trend Hunter - [Cleanliness-Minded Civic Apps](https://www.trendhunter.com/trends/civic-apps.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Sustainable Music Festival Campaigns](https://www.trendhunter.com/trends/no-tent-left-behind.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Social Mobile Phone Plans](https://www.trendhunter.com/trends/heimobile.md) - [Environmental Action Platforms](https://www.trendhunter.com/trends/clean-something-for-nothing.md) - [Virtual Recycling Campaigns](https://www.trendhunter.com/trends/intel-and-dell.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md)