# Silly Sand Sleeping Photography Tadao Cern's Beach Candids Show Ridiculously Relaxed States By Alyson Wyers | Published 2013-11-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beach-candids References: [designtaxi](http://designtaxi.com/news/362055/Candid-Photographs-Of-People-Relaxing-Snugly-On-The-Beach/) & [behance.net](http://www.behance.net/gallery/Comfort-Zone/11967139) This photographic series contains beach candids of people visited by the Sandman. Captured and conceived by Lithuanian photographer Tadao Cern, the shots demonstrate men and women of varying ages and body types [asleep at the beach](https://www.trendhunter.com/trends/in-search-of-sleep). 'Comfort Zone' shows how at home the subjects feel sleeping in a public place. The series is completely unstaged, revealing the [innocent and silly side](https://www.trendhunter.com/trends/cushiest-internship-in-america) of human beings. The slightly awkward positioning results in a picture set that is humorous and erring on ridiculous. The beach candids each tell a different story as the people are sprawled on their towels and mats. As the winter weather quickly approaches, these sunny shots are certainly worth perusing and may result in nostalgic memories of naps taken this past summer. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 61% | Activity: 48% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Sleeping Photography:** Opportunity for photographers to capture unique and authentic moments of vulnerability and relaxation. - **Beach Candids:** Potential for beach resorts and travel companies to market the carefree and laid-back atmosphere of their destinations. - **Comfort Zone:** Possibility for companies in the wellness industry to promote the importance of rest and relaxation in creating a sense of comfort and well-being. ### Sectors Adopting This - **Photography:** Advancements in photographic technology and editing software allow for creative and captivating images to be captured and shared. - **Travel and Tourism:** Opportunity for resorts, hotels, and travel agencies to highlight the relaxing and rejuvenating experiences offered by beach vacations. - **Wellness and Self-care:** Growing demand for products and services that promote relaxation and overall well-being, such as spa treatments, meditation apps, and sleep aids. ## Related on Trend Hunter - [Beachside Modern Daybed Setups](https://www.trendhunter.com/trends/contour-daybed.md) - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Protest Sand Architecture](https://www.trendhunter.com/trends/bland-castles.md) - [Nap-Inducing Lulling Robes](https://www.trendhunter.com/trends/zzzn-sleep-apparel-system.md) - [Redesigning Restful Moments](https://www.trendhunter.com/trends/anew-project.md) - [Sheep-Surrounded Sleep Domes](https://www.trendhunter.com/trends/shleep-sanctuary.md) - [Humorous Furniture Brand Campaigns](https://www.trendhunter.com/trends/cushiest-internship-in-america.md) - [Artful Graphic Beach Towels](https://www.trendhunter.com/trends/artist-terry-beach-towel.md) - [At-Home Beach Kits](https://www.trendhunter.com/trends/beach-in-a-box.md)