# Bizarre Face-Kint Portraits Beach by Peng Yangjun Captures Strangely Masked Chinese Women By Meghan Young | Published 2014-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beach-by-peng-yangjun References: [itsnicethat](http://www.itsnicethat.com/articles/peng-yangjun) & [behance.net](https://www.behance.net/pengyangjun) Summer is here and for many that means breaking out the [sunscreen](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen) and [swimsuit](https://www.trendhunter.com/trends/swim-line) that have been collecting dust in the closet; Beach by Peng Yangjun, a phoographer based in Beijing Shi, China, focuses on a more bizarre product. Women in China are taking extreme measures to keep their faces out of the sun with a [unique mask](https://www.trendhunter.com/trends/glass-001-artistry-mask). Dubbed the 'face-kini,' they all look like robbers on a colorful vacation. Yet as concern over the effect the sun has on the body increases, the face-kinis featured in Beach by Peng Yangjun will not seem so bizarre. It is only a matter of time before it creeps into Western cultures as well. Granted, not many people have adopted the visors Asians are accustomed to wearing in the summer as well. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 81% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Extreme Sun Protection:** The trend of using unique masks like the 'face-kini' for protection against the sun is growing, presenting opportunities for innovative sun protection products and accessories. - **Cultural Influence in Fashion:** The adoption of the 'face-kini' and other Asian sun protection accessories in Western cultures showcases the potential for cross-cultural fashion trends and global fashion collaborations. - **Alternative Beachwear:** The rise of the 'face-kini' and other unconventional sun protection gear highlights the potential for alternative beachwear designs and sustainable materials. ### Industries Being Reshaped - **Sunscreen and Skincare:** The increasing demand for extreme sun protection products opens up opportunities for new and innovative sunscreen and skincare solutions. - **Fashion and Apparel:** The cross-cultural influence on fashion trends like the 'face-kini' creates potential for collaborations between Western and Asian fashion brands. - **Outdoor and Recreational Equipment:** The popularity of alternative beachwear and unique sun protection accessories provides opportunities for companies to create innovative outdoor and recreational gear. ## Related on Trend Hunter - [Emotive Inflatable Masks](https://www.trendhunter.com/trends/lian-mask.md) - [Creative Sun Safety Installations](https://www.trendhunter.com/trends/sun-safety-installation.md) - [Stylish Sun-Protective Swimwear](https://www.trendhunter.com/trends/upf-collection.md) - [GenAI Sunscreen Tests](https://www.trendhunter.com/trends/spf-truth-booth.md) - [Heroic Sunscreens](https://www.trendhunter.com/trends/evil-ray.md) - [Sun-Kissed Character Breads](https://www.trendhunter.com/trends/character-bread.md) - [Mask-Made Art Installations](https://www.trendhunter.com/trends/tidal-stories.md) - [Stylistic Lightweight Beach Shades](https://www.trendhunter.com/trends/the-swim-shady.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md)