# Broad Bottom Branding Beach Bum Sunscreen Packaging Flaunts a Little Fanny for Shelf Appeal By Amelia Roblin | Published 2012-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beach-bum-sunscreen-packaging References: [thedieline](http://www.thedieline.com/blog/2012/2/1/student-spotlight-beach-bums-suncreen.html) & [elizabethhaywood](http://www.elizabethhaywood.com/#737111/Sunscreen-Packaging) It's easy to appreciate the humor in what one student designer has done with her Beach Bum Sunscreen packaging concept, playing with the physical feature about which many girls are particularly self-conscious. Buxom bottoms are displayed on the front of each plastic container, paraded with confidence by fashionable illustrated females. Elizabeth Haywood has greatly exaggerated the voluptuous curves of her cartoony characters, having outlined their full-figured forms with exceptionally wide hips. In reality, such proportions may be considered unattractive, yet the girls' tiny waistlines, gorgeous curly locks and fabulous retro swimwear present the impression of stylish, sassy and sexy women. As a lighthearted [rebranding of an existing line](https://www.trendhunter.com/trends/tree-hut1), Beach Bum Sunscreen packaging celebrates the beauty of the female form, favoring the enriching rays of the sun and supplying a [healthy block against epidermal damage](https://www.trendhunter.com/trends/classic-whip-glow-spf-30). ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 42% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Body-positive Packaging:** Creating packaging designs that celebrate diverse body types, challenging traditional beauty standards. - **Humor in Branding:** Incorporating humor and playfulness into packaging design to attract attention and engage consumers. - **Retro-inspired Packaging:** Reviving retro aesthetics in product packaging to evoke nostalgia and tap into consumer sentiment. ### Where This Applies - **Beauty and Personal Care:** Exploring new ways to promote body positivity through innovative packaging designs in the beauty and personal care industry. - **Marketing and Advertising:** Using humor as a strategy to create unique and memorable packaging designs that leave a lasting impression in the marketing and advertising industry. - **Fashion and Accessories:** Incorporating retro-inspired packaging designs in the fashion and accessories industry to enhance brand aesthetic and evoke a sense of nostalgia in consumers. ## Related on Trend Hunter - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Disruptive Sun Care Pop-Ups](https://www.trendhunter.com/trends/good-days-daily-bodega.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Body Care Rebranding Initiatives](https://www.trendhunter.com/trends/tree-hut1.md)