# Rappercizing ‘Beach Body by Shwayze Workout' By Marissa Brassfield | Published 2008-11-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/beach-body-by-shwayze-workout References: [itunes.apple](http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=296874487&s=143441) & [shwayze](http://www.shwayze.com/) Last summer, Shwayze and Cisco Adler released their beach-rap debut album ‘Shwayze,’ which featured hit singles like “Buzzin’” and “Corona and Lime.” The Los Angeles natives have parlayed their infectious “summertime in a bottle” vibe into a workout series with [Nike](https://www.trendhunter.com/trends/nike-training-club-1) Sport Music called ‘Beach Body by Shwayze Workout.’ ‘Beach Body by Shwayze Workout’ is a 20-minute program coached by Shwayze and Cisco Adler. Naturally, Shwayze music is featured in the workout along with a series of cardio and strength exercises meant to cover the upper and lower body in a short period of time. While we’ve seen [workout videos from celebrities](https://www.trendhunter.com/trends/dynamic-campaign), models and pop stars, there hasn’t been much representation from the [rap genre](https://www.trendhunter.com/trends/snoop-dogg-3). Below, listen to a clip from the ‘Beach Body by Shwayze Workout.’ ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 66% | Activity: 16% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Workout Programs:** There is an opportunity for more celebrities to create workout programs, expanding into different genres and appealing to a wider audience. - **Music-integrated Fitness:** Integrating music into fitness programs can create a more engaging and enjoyable experience, opening up possibilities for innovative workout routines. - **Rap Genre Representation in Fitness:** There is a gap in the fitness industry for workout programs featuring artists from the rap genre, presenting an opportunity for collaboration and market differentiation. ### Where This Applies - **Fitness:** The fitness industry can explore collaborations with artists to create unique workout programs that incorporate different music genres and attract new customers. - **Entertainment:** The entertainment industry can explore new ways to incorporate celebrities and artists into fitness programs, creating cross-promotion opportunities and engaging content for fans. - **Music Streaming:** Music streaming platforms can consider partnering with fitness programs to provide curated playlists that enhance the workout experience, tapping into a growing market for fitness-oriented music content. ## Related on Trend Hunter - [Mobile Workout Advent Calendars](https://www.trendhunter.com/trends/workout-advent-calendar.md) - [Low-Impact Cardio Training Programs](https://www.trendhunter.com/trends/shaun-t.md) - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Celebrity Trainer Workout Apps](https://www.trendhunter.com/trends/beverly-hills-workout-app.md) - [Advanced Home Exercise Programs](https://www.trendhunter.com/trends/home-exercise-program.md) - [Celebrity-Approved Playlists](https://www.trendhunter.com/trends/dwayne-johnson.md) - [Street Defense-Inspired Fitness Progrrams](https://www.trendhunter.com/trends/group-fitness-studio.md) - [Virtual Body-Celebrating Workout Programs](https://www.trendhunter.com/trends/the-become-project.md) - [Music-Driven Pilates Workouts](https://www.trendhunter.com/trends/form50.md)