# Branded Beach Blankets Bimba Y Lola's Oversized Towels are Understated and Retro-Themed By Jana Pijak | Published 2015-05-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/beach-blankets References: [bimbaylola](http://www.bimbaylola.com/shoponline/product.php?id_product=12411&id_category=982&savp=1&sav=1) Bimba Y Lola's minimalist beach blankets make any poolside experience more luxe. Each of the brand's logo-adorned towels is made from a cotton terrycloth material and is ultra soft to the touch. In addition, these beach blankets are durable and versatile, doubling as a mini picnic or wrap-around blanket during a chilly evening by the water. Available in four colors -- a turquoise, indigo, coral and yellow -- these beach blankets are accented with nothing more but fringed tassels and a circular Bimba Y Lola logo. The pieces are priced at a 48 euro rate and draw inspiration from [retro beach accessories](https://www.trendhunter.com/trends/vintageinspired-beach-chair). Whether you're a fashion fan or a avid beach goer, these [elegant towels](https://www.trendhunter.com/trends/rebecca-udall) are an investment worth making this summer. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 11% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Beach Blankets:** New trend of minimalist beach blankets which can be multi-purposeful and branded. - **Logo-adorned Beach Blankets:** Logo-adorned beach blankets, having a retro-theme, are becoming a popular trend. - **Multi-purpose Beach Blankets:** Multi-purpose beach blankets that can be used for picnics and wrap-around blankets are becoming more popular. ### Sectors Adopting This - **Fashion Industry:** Fashion industry can integrate branded minimalist beach blankets into their accessories collection. - **Travel and Tourism Industry:** Travel and tourism industry can offer branded beach blankets as a service to enhance beach goers' experiences. - **Retail Industry:** Retail industry can market these multi-purpose beach blankets as a must-have item for all beach goers. ## Related on Trend Hunter - [Artful Graphic Beach Towels](https://www.trendhunter.com/trends/artist-terry-beach-towel.md) - [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md) - [Sustainable Soft Beach Blankets](https://www.trendhunter.com/trends/nomadix-festival-blanket.md) - [Fashion-Forward Blankets](https://www.trendhunter.com/trends/bold-blanket.md) - [Elegant Organic Bath Towels](https://www.trendhunter.com/trends/baina.md) - [Towel-Resembling Luxe Skirts](https://www.trendhunter.com/trends/towel-skirt.md) - [Understated Ultra-Soft Blankets](https://www.trendhunter.com/trends/the-blanket.md) - [Fashion-Forward Beach Clubs](https://www.trendhunter.com/trends/loro-pianas.md) - [High-Fashion Throw Blankets](https://www.trendhunter.com/trends/erdem-1.md)