# Pop-Up Beach Towels Schlack's Multipurpose Beach Blanket Design Makes it Easier to Chill Anywhere By Alyson Wyers | Published 2017-05-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/beach-blanket-design References: [mashable](http://mashable.com/2017/05/27/pop-up-beach-blanket-mat/) & [getshlack](https://getshlack.com/) This pop-up beach blanket design makes laying in the sand a less annoying experience. Schlack, which is currently on [Kickstarter](https://www.trendhunter.com/trends/hangpad) crowdfunding, is described as a multipurpose pop-up mat and towel that provides the perfect chilling experience. It also comes with a stylish carrying bag that fits more than just the beach towel. The extremely practical yet aesthetically pleasing beach blanket design makes a safe baby play mat, picnic blanket and even meditation mat as well. The Schlack comes in four different and vibrant designs, including an eye-catching graphic pineapple. The circular towel provides the perfect spread so you can chill out anywhere. If this project is successful on Kickstarter, it could make your summer a more relaxing and comfortable time. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 63% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Multipurpose Beach Blankets:** The Schlack beach blanket design showcases the trend of versatile and practical beach accessories. - **Pop-up Mat and Towels:** The Schlack's pop-up mat and towel combination demonstrates the trend of convenient and easy-to-use beach products. - **Stylish Carrying Bags:** The Schlack's fashionable carrying bag reflects the trend of aesthetically pleasing and functional beach gear. ### Industries Being Reshaped - **Outdoor Recreation:** The outdoor recreation industry can capitalize on the trend of multipurpose beach blankets by developing similar versatile products for beachgoers. - **Baby Products:** The baby products industry could explore the potential of Schlack's beach blanket design as a safe and comfortable baby play mat. - **E-commerce:** The e-commerce industry can tap into the trend of stylish carrying bags by offering a variety of fashionable beach gear options for online shoppers. ## Related on Trend Hunter - [Sustainable Soft Beach Blankets](https://www.trendhunter.com/trends/nomadix-festival-blanket.md) - [Beach Backpack Recliners](https://www.trendhunter.com/trends/beach-backpack-recliner.md) - [Multifunctional Crowdfunded Hammocks](https://www.trendhunter.com/trends/hangpad.md) - [Multifunctional Beach Backpacks](https://www.trendhunter.com/trends/bumruk.md) - [Stylistic Lightweight Beach Shades](https://www.trendhunter.com/trends/the-swim-shady.md) - [Artful Graphic Beach Towels](https://www.trendhunter.com/trends/artist-terry-beach-towel.md) - [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md) - [Marine-Grade Sun Shades](https://www.trendhunter.com/trends/the-shibumi-shade.md) - [Customizable Tanning Pools](https://www.trendhunter.com/trends/inflatable-tanning-pool.md)