# Batteryless Electric Toothbrushes Goodwell + Co.'s 'Be.' Features No Plug-Ins or Batteries By Laura McQuarrie | Published 2017-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/be References: [kickstarter](https://www.kickstarter.com/projects/goodwell/be-the-first-battery-free-powered-toothbrush?ref=psffql&utm_campaign=2884a2023c-Email_Be_A20_Launch_Client_Seg&utm_medium=email&utm_source=Goodwell&utm_term=0_3eb712886a-2884a2023c-209439945) 'Be.' (Beyond Electric) is a next-generation electric toothbrush that does away with the plug-ins and batteries that can be found on comparable models. As Goodwell + Co. describes: "Be. is still a manual toothbrush for all intents and purposes." This is because it uses a twisting mechanism to power the device in place of plugs, batteries and chargers. Two twists of the toothbrush handle is all that's needed to unlock the oral care solution's powerful cleansing abilities. The [eco-friendly and battery-free electric toothbrush](https://www.trendhunter.com/trends/soladey3) boasts [charcoal-infused bristles](https://www.trendhunter.com/trends/charcoal-toothpaste1) that are 100% biodegradable. Alongside its sustainable Be. toothbrush, Goodwell + Co. also sells all-natural Pacific Mint toothpaste that comes in a compostable package, as well as [100% biodegradable GoodFloss](https://www.trendhunter.com/trends/soocas-neos-ii), all of which work to better one's oral health and the environment at the same time. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Batteryless Electric Toothbrushes:** A trend of developing electric toothbrushes that do not require batteries or plug-ins, providing convenience and reducing environmental impact. - **Twisting Mechanism:** A trend of using twisting mechanisms as an alternative power source in various devices, eliminating the need for batteries and chargers. - **Eco-friendly Oral Care Products:** A trend in the oral care industry towards eco-friendly products, such as biodegradable toothbrushes and compostable packaging, to promote sustainability and environmental consciousness. ### Industries Being Reshaped - **Electric Toothbrush Industry:** Disruptive innovation opportunity: Developing new models of electric toothbrushes that operate without batteries or plug-ins. - **Power Generation Industry:** Disruptive innovation opportunity: Exploring the use of twisting mechanisms as a power source for various devices, reducing reliance on batteries and chargers. - **Oral Care Products Industry:** Disruptive innovation opportunity: Creating more eco-friendly oral care products, including biodegradable toothbrushes and compostable packaging, to meet the growing consumer demand for sustainable options. ## Related on Trend Hunter - [Wireless Charging Electric Toothbrushes](https://www.trendhunter.com/trends/wireless-charging-electric-toothbrushes.md) - [Magnetic Charging Tooth Brushes](https://www.trendhunter.com/trends/mode.md) - [Aluminum Electric Toothbrushes](https://www.trendhunter.com/trends/suri-sustainable-electric-toothbrush.md) - [Solar-Powered Oral Care Devices](https://www.trendhunter.com/trends/quip-solar-battery-charger.md) - [Modular Electric Toothbrushes](https://www.trendhunter.com/trends/sustainable-electric-toothbrush.md) - [Affordable Sonic Toothbrushes](https://www.trendhunter.com/trends/battery-electric-toothbrush.md) - [Gentle Electric Bamboo Toothbrushes](https://www.trendhunter.com/trends/lumineux-electric-toothbrush.md) - [Electric Portable Stealthy Toothbrushes](https://www.trendhunter.com/trends/upplang.md) - [Electrolytic Dog Toothbrushes](https://www.trendhunter.com/trends/dog-toothbrush.md)