# Colorful Pride-Honoring Sportswear The Nike Be True 2019 Collection Boasts New Vibrant Palettes By Amy Duong | Published 2019-06-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/be-true-2019 References: [highsnobiety](https://www.highsnobiety.com/p/nike-betrue-2019-collection/) & [nike](https://www.nike.com/) This year's Pride Month is celebrated in a number of ways and this includes the latest Be True 2019 collection, which is an ongoing series by Nike. The latest capsule partners with Gilbert Baker, who is a political activist. The capsule highlights some of Nike's most iconic silhouettes once again. The designs are rooted in its color palette, which celebrates the [LGTBQ](https://www.trendhunter.com/trends/petsmart-pride-collection)+ community. The eight color rainbow flat debuted in 1978, serving as a symbol that represents positivity, unity, and gay joy. The footwear selection includes the Air Max 720, Zoom Pegasus Turbo, [Air Max 90](https://www.trendhunter.com/trends/air-rift-1), and the Air Tailwind 79 -- all of which honor the classic Baker handmade flag. The designers give each pair of sneakers a special handcrafted touch with an embroidered detail in eight layers in the form of the [Swoosh](https://www.trendhunter.com/trends/air-max-dn-sneaker). ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 92% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Pride-honoring Sportswear:** Disruptive innovation opportunity: Create inclusive and diverse sportswear collections that celebrate different communities and their unique identities. - **Vibrant Color Palettes:** Disruptive innovation opportunity: Explore the use of bold and vibrant color palettes in product design to cater to the growing demand for visually striking and expressive fashion items. - **Symbolic Collaborations:** Disruptive innovation opportunity: Collaborate with influential activists or individuals to create product collections that promote meaningful social causes and symbolize unity and support. ### Industries Being Reshaped - **Sports Apparel:** Disruptive innovation opportunity: Integrate culturally inclusive designs and LGBTQ+ themes into sportswear offerings to better represent and engage diverse consumer groups. - **Footwear:** Disruptive innovation opportunity: Experiment with unique embroidery techniques and personalized details to create limited edition sneakers that appeal to collectors and fashion enthusiasts. - **Fashion Retail:** Disruptive innovation opportunity: Embrace partnerships and collaborations with activist figures or organizations to create exclusive product lines that resonate with socially conscious consumers. ## Related on Trend Hunter - [Empowering Pride Running Shoes](https://www.trendhunter.com/trends/brooks-running-x-adam-dalton-blake-24-pride-collection.md) - [Pride Athletic Collections](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection.md) - [Prideful Modernist Tech Collections](https://www.trendhunter.com/trends/apple-2025-pride-collection.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Pride Month Technology Products](https://www.trendhunter.com/trends/2024-pride-collection.md) - [Pride-Themed Performance Socks](https://www.trendhunter.com/trends/love-wins.md) - [Boldly Tonal Patient-Designed Sneakers](https://www.trendhunter.com/trends/2024-doernbecher-freestyle.md) - [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md)