# Pride-Honoring Low-Cut Sneakers Nike SB Launches Another Be True Design of the Dunk Low By Amy Duong | Published 2022-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/be-true-1 References: [hypebeast](https://hypebeast.com/2022/3/nike-sb-dunk-low-be-true-first-look-images-release-info) & [nike](http://nike.com/) [Nike SB](https://www.trendhunter.com/trends/dunk-olympic-safari) celebrates upcoming Pride Month with a new iteration of the [Dunk Low](https://www.trendhunter.com/trends/nike-sb-2) sneaker model, adding to the Be True edition. This latest iteration rests on a white leather upper and detailed with a waved rainbow stitching over the heel section and the branded Swoosh. Addition details include mismatching design over the heel tab to appear as if it is UV-reactive and changes colors with heat signatures. This function is noted through the contrast-stitching that is applied in a gradient form from green to orange hues, which can be seen at the insoles, the mid-foot bottom, and the tongue tab section. The lateral side is rounded out with a BE TRUE stitching and the laces are complete in soft blue and pink. Image Credit: Instagram, @solebyjc ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 31% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Pride Month Sneakers:** Nike's Be True series showcases a potential disruptive innovation opportunity for brands to support and visually represent the LGBTQ community during Pride Month. - **Uv-reactive Design:** The use of UV-reactive materials in sneakers is a growing trend, offering a new avenue for sneaker customization and branding. - **Mismatched Design:** Mismatched design is becoming increasingly popular, providing a unique aesthetic and offering a new direction for sneaker fashion. ### Where This Applies - **Fashion Retail:** Fashion retailers can take advantage of the popularity of Pride events by offering special Pride collections and promoting LGBTQ+ inclusivity. - **Sportswear:** Sportswear companies have the opportunity to embrace diversity and inclusion by showcasing their support for the LGBTQ+ community through the promotion of Pride-themed merchandise. - **Customization Services:** Customization services could explore new designs using UV-reactive materials and mismatched designs, providing customers with unique and personalized products. ## Related on Trend Hunter - [Blue-Accented Fiery Sneakers](https://www.trendhunter.com/trends/mystic-red-1.md) - [Summer-Ready Bright Skate Sneakers](https://www.trendhunter.com/trends/red-stardust-colorway.md) - [Boldly Patterned Skate Sneakers](https://www.trendhunter.com/trends/olympics-colorway.md) - [Retro Low-Cut Skate Sneakers](https://www.trendhunter.com/trends/love-and-peace.md) - [Bronx-Honoring Skate Shoes](https://www.trendhunter.com/trends/nike-sb-2.md) - [Stealthy Collaborative Skate Footwear](https://www.trendhunter.com/trends/sb-dunk-low-3.md) - [Skate Sneakers](https://www.trendhunter.com/trends/big-money-savings-colorway.md) - [Blue Tonal Skate Sneakers](https://www.trendhunter.com/trends/university-blue-1.md) - [Monochromatic Suede Layered Sneakers](https://www.trendhunter.com/trends/dunk-low-sneaker-3.md)