# Be Tough Tee Unleash Your Inner Gangsta By Pocket | Published 2006-12-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/be-tough-tee-unleash-your-inner-gangsta-self References: [atypyk-e-shop](http://www.atypyk-e-shop.com/boutique_us/fiche_produit.cfm?type=7&ref=AT2356&code_lg=lg_us&pag=1#=) You've watched too many [gangsta flicks](https://www.trendhunter.com/trends/the-godfather-collection), now you're ready to unleash your inner tough guy/gal to the world. But living in Australia means with tough gun laws (for a damn good reason me thinks) in place, the closest you'll ever come to a hand gun is a [NERF](https://www.trendhunter.com/trends/hasbro-1) powered one from [Toys R Us](https://www.trendhunter.com/trends/hot-wheels-x-alex-and-ani). So What's a wannabe gangsta to do? Enter the Be Tough Tee from [Atypyk](http://www.atypyk.com). Classic and simple, yet effective enough to show the world that you WOULD mean business; and no fear of being reprimanded by the authorities or accidently blowing off your butt cheeks. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 72% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Streetwear Fashion:** Opportunity to tap into the growing demand for streetwear influenced clothing designs. - **Non-lethal Self-defense:** Innovative ways to provide personal protection without the use of firearms. - **Humorous Fashion:** Creating clothing that has a humorous or satirical take on popular culture and social phenomena. ### Where This Applies - **Fashion:** The fashion industry can capitalize on the trend for streetwear fashion and humorous clothing designs. - **Self-defense:** Companies designing and marketing non-lethal self-defense tools and training services could disrupt the personal safety market. - **Toys and Games:** The toy industry can adapt to the demand for non-lethal toy guns with designs that emulate real guns without creating an unsafe environment. ## Related on Trend Hunter - [Film-Inspired Graphic Apparel](https://www.trendhunter.com/trends/the-dark-knight-collection.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Heavyweight Material T-Shirts](https://www.trendhunter.com/trends/90s-boxy-heavy-tee.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/the-godfather-collection.md) - [Leather Taco Holsters](https://www.trendhunter.com/trends/taco-bellt.md) - [Anti-Gun Water Toys](https://www.trendhunter.com/trends/antigun-water-toys-jayhayspray20-promotes-change-in-societys-relationship-w.md) - [Bold Anime-Inspired Streetwear](https://www.trendhunter.com/trends/geeks-rule-hellsing.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md)