# Alternative Life Advice Guides Charles Saatchi Advises to 'Be the Worst You Can Be' By Vasiliki Marapas | Published 2013-10-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/be-the-worst-you-can-be References: [fancy](http://fancy.com/things/231698047904516205/Be-The-Worst-You-Can-Be) Charles Saatchi (of Saatchi and Saatchi advertising agency) is renowned for his often grumpy demeanor, bad attitude and secretive nature; however, he opens up in his new book 'Be The Worst You Can Be.' Harping on an age-old adage for the book's title should shed some light on Saatchi's life perspective; the secondary title cautions that "Life's too short for patience and virtue." The beautifully bound leather book is filled with questions ranging from thought-provoking to personal to asinine -- for example, one submitter wonders if Saatchi prefers girl groups to boy bands -- but each question lends some insight. To his credit, Saatchi imparts some wisdom on a variety of different topics, including his thoughts on negative reviews, impatience and being nice. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 42% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Life Advice Guides:** Opportunity to disrupt traditional self-help and life coaching industries with unconventional approaches. - **Embracing Negativity:** Challenging the notion that positive thinking is always the answer, by presenting the idea that embracing negativity can lead to personal growth and evolution. - **Personalized and Candid Q&as:** Opportunity to create a trend of candid, personalized advice through the medium of Q&As delivered via books or other channels. ### Sectors Adopting This - **Publishing:** Opportunity for publishers to create a new niche in the market for alternative life advice books. - **Self-help:** Opportunity for life coaches to incorporate unconventional approaches into their practices. - **Marketing and Advertising:** Opportunity for marketers and advertisers to leverage the popularity of unconventional life advice and incorporate it into their campaigns. ## Related on Trend Hunter - [Cheeky Parenting Prostration Books](https://www.trendhunter.com/trends/horizontal-parenting.md) - [Cheese-Themed Entertaining Guides](https://www.trendhunter.com/trends/that-cheese-plate-wants-to-party.md) - [Humorous Parenting Guides](https://www.trendhunter.com/trends/eat-pray-cry.md) - [Daily Inspirational Quotes](https://www.trendhunter.com/trends/be-better.md) - [One-Star Cookbooks](https://www.trendhunter.com/trends/one-star-cookbook.md) - [Career Reflection Journals](https://www.trendhunter.com/trends/being-honest-by-ignacio.md) - [AI Design-Philosophy Books](https://www.trendhunter.com/trends/ambient-agents-meltface-typeface.md) - [Demystified Research Design Guides](https://www.trendhunter.com/trends/an-eames-of-your-own.md) - [Insulting Card Games](https://www.trendhunter.com/trends/winsults-roasting-card-game.md)