# Hybrid Music Video Campaigns Jägermeister's 'Be the Meister' Fuses Two Songs and Two Music Videos By Laura McQuarrie | Published 2019-05-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/be-the-meister References: [fabnews.live](https://fabnews.live/jagermeister-and-proximity-barcelona-release-a-new-kind-of-branded-content/) & [jagermeister.es](http://www.jagermeister.es/) Jägermeister's 'Be the Meister' campaign puts a fresh spin on the idea of music videos that feature an artist, introducing a new kind of concept that brings entertainment and advertising closer together. Jägermeister fused two songs and two music videos from two artists to create an entirely new song and music video. As such, the video itself is split down the middle of the screen most of the time, and it's only at the end when the artists come together that the division disappears. Be the Meister stars Spanish musician Rels B's 'Ballin' and Deva, an up-and-coming artist who is known for [mixing different styles of urban music](https://www.trendhunter.com/trends/himkok-and-sony-music-norway), with 'Quién Quieres Ser.' Both of these songs have been independently released in the Spanish market and Jägermeister is now offering a new way for fans to experience these songs as one. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 11% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Hybrid Music Video Campaigns:** Creating music videos that fuse two songs and two artists presents an opportunity for innovative brand collaborations. - **Entertainment-advertising Integration:** Bringing entertainment and advertising closer together through innovative concepts like Jägermeister's 'Be the Meister' campaign can disrupt traditional marketing strategies. - **Multi-artist Collaborative Videos:** Developing music videos that showcase the talents of multiple artists in a unique and interactive way can capture audience attention and create new opportunities for cross-promotion. ### Who This Affects Most - **Food and Beverage:** Brands in the food and beverage industry can explore collaborative music video campaigns to engage and resonate with their target audience in a creative manner. - **Music and Entertainment:** The music and entertainment industry can leverage hybrid music video campaigns to drive fan engagement, increase brand exposure, and explore innovative cross-genre collaborations. - **Marketing and Advertising:** The marketing and advertising industry can embrace the trend of entertainment-advertising integration through unique music video concepts, creating new avenues for brand storytelling and consumer engagement. ## Related on Trend Hunter - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Artistic Mexican Beer Campaigns](https://www.trendhunter.com/trends/ni-perdon-ni-permiso.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Music-Centric Branding Initiatives](https://www.trendhunter.com/trends/mtv-video-music-awards1.md) - [Branded Button-Masher Games](https://www.trendhunter.com/trends/ice-cold-justice.md) - [Frozen Spirit Sweepstakes Campaigns](https://www.trendhunter.com/trends/jgermeister-freeze-to-win-campaign.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Boldly Creative Tequila Campaigns](https://www.trendhunter.com/trends/bold-spirits-rise-campaign.md) - [Perception-Redefining Brand Campaigns](https://www.trendhunter.com/trends/made-for-more-campaign.md)