# Iconic Actress Jewelry Collections Aurate's 'Be the Lead' Collection Honors Influential Women By Colin Smith | Published 2022-03-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/be-the-lead References: [refinery29](https://www.refinery29.com/en-ca/2021/11/10745730/aurate-kerry-washington-be-the-lead-collection) & [auratenewyork](https://auratenewyork.com/products/be-the-lead-huggie-earrings?clickId=3912657464&utm_campaign=21181&utm_medium=affiliate&utm_source=pepperjam) 'Aurate,' in collaboration with Kerry Washington, has launched the 'Be the Lead' jewelry collection. This collection was created to honor iconic and influential [Hollywood](https://www.trendhunter.com/trends/chanels-new-high-jewelry-collection) actresses, both past and present. For example, Josephine Baker was one of the focal points when creating Be the Lead. Many actresses, like Baker, instilled lasting impressions on younger generations of people of color and women alike. However, with Be the Lead, Aurate and Washington have noted that the collection is not only for celebrities or women. One of the motivations behind the collection's name is that every individual of every gender deserves to be the center of their own life. Washington stated that "The important thing about leadership is that it's yours," meaning that this collection encourages [self-expression, self-development](https://www.trendhunter.com/trends/empowering-jewelry), and maintaining control of one's life. Image Credit: Aurate, Kerry Washington ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 66% | Activity: 20% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Influential Women Jewelry Collections:** Creating jewelry collections that pay tribute to iconic women can generate brand loyalty among consumers who relate to them. - **Celebrity Collaborations:** Partnering with celebrities to co-create limited edition collections can generate buzz and increase brand awareness. - **Self-expression Fashion:** Promoting self-expression through fashion and accessories can tap into the growing trend of individuality and personalization. ### Where This Applies - **Jewelry:** Jewelry brands can create collections that pay homage to inspiring women to appeal to consumers who seek meaning and connection with their purchases. - **Fashion:** Fashion brands can collaborate with celebrities to release exclusive collections that create hype and attract new audiences. - **E-commerce:** E-commerce platforms can cater to consumers who seek a personalized shopping experience, by providing curated collections that reflect their values and aspirations. ## Related on Trend Hunter - [Women-Empowering Jewelry Collections](https://www.trendhunter.com/trends/womenempowering-jewelry.md) - [Western-Inspired Jewelry Collections](https://www.trendhunter.com/trends/frye-x-aurate.md) - [NFL-Themed Jewelry Collaboration](https://www.trendhunter.com/trends/baublebar-and-wear-by-erin-andrews.md) - [Empowering Valentine's Day Collabs](https://www.trendhunter.com/trends/olaeda-x-sarah-ostiguy.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Hotel-Inspired Jewelry Collections](https://www.trendhunter.com/trends/alexis-bittar-the-st-regis-new-york.md) - [Doll-Inspired Jewelry Collections](https://www.trendhunter.com/trends/barbie-professions-collection.md)