# Youth Activist Campaigns BE THE FUTURE GapKids Amplifies the Voices of Young American Activists By Laura McQuarrie | Published 2020-08-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/be-the-future-gapkids References: [prnewswire](https://www.prnewswire.com/news-releases/gap-celebrates-the-changemakers-of-tomorrow-in-be-the-future-gapkids-campaign-featuring-youth-activists-301110916.html) & [gapinc](http://www.gapinc.com/) BE THE [FUTURE GapKids](https://www.trendhunter.com/trends/first-lego-league) is a new campaign from [Gap](https://www.trendhunter.com/trends/gapstudios-fw25) that takes the form of a "collective call-to-action for youth, led by youth." The campaign is all about giving young American activists a platform to share their voices and their vision for creating change for a more sustainable and inclusive future. Fittingly, the BE THE FUTURE GapKids campaign launched on International Youth Day and it is introducing a diverse group of young leaders who are passionate about sustainability, climate justice and activism. Jerome Foster II is an 18-year-old climate activist, educator, uniter and the founder of national youth voting organization OneMillionOfUs and Levi Draheim is a 13-year-old climate activist and the youngest plaintiff in a climate lawsuit. The campaign features the youth activists in Gap's collection of [sustainable fashion](https://www.trendhunter.com/trends/earthytweens), including pieces from the new Teen Collection designed to help save water and reduce waste. Image Credit: Gap ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Youth Activism:** Creating platforms for young activists to share their voices and drive change for a more sustainable and inclusive future. - **Sustainable Fashion:** Increasing demand for clothing that is designed to save water and reduce waste. - **Climate Justice:** Highlighting the need for action on climate change and advocating for justice for affected communities. ### Who This Affects Most - **Fashion:** Incorporating sustainable practices into the fashion industry and offering clothing that aligns with the values of young activists. - **Environmental Advocacy:** Supporting initiatives that emphasize climate justice and activism among young people. - **Youth Engagement:** Providing platforms, resources, and opportunities for young leaders to effectively participate in activism and create positive change. ## Related on Trend Hunter - [Prolonged Activism Campaigns](https://www.trendhunter.com/trends/stay-in-the-fight.md) - [Branded Social Impact Initiatives](https://www.trendhunter.com/trends/community-to-the-people.md) - [Youth-Focused Social Campaigns](https://www.trendhunter.com/trends/claires-2.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Collaborative Archival Campaigns](https://www.trendhunter.com/trends/90s-collection.md) - [Social Justice Desert Campaigns](https://www.trendhunter.com/trends/make-some-motherchunkin-change.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [Inclusive Voting Campaigns](https://www.trendhunter.com/trends/apathy-is-boring.md)