# Persimmon-Brewed Collaboration Beers The Goose Island x Japanese Breakfast Be Sweet Lager is Tasty By Michael Hemsworth | Published 2022-06-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/be-sweet-lager References: [coolmaterial](https://coolmaterial.com/food-drink/goose-island-japanese-breakfast-collaboration-beer-be-sweet-lager/) & [gooseisland](https://www.gooseisland.com/age-gate)  The Goose Island x Japanese [Breakfast Be Sweet Lager](https://www.trendhunter.com/trends/savory-breakfast-rolls) is a collaboration beer created in celebration of the 2022 Pitchfork Festival for avid fans of the group to try out. The beer maintains a limited-edition profile that's brewed with persimmons to offer a fruit-forward flavor that speaks to Michelle Zauner's penchant for the fruit. Featuring a 4.8% ABV, the beer is packaged in cans emblazoned with artwork by Portland-based illustrator and animator Mary Vertulfo. The Goose Island x Japanese Breakfast Be Sweet Lager will see proceeds from sales donated to [Heart of Dinner](https://www.trendhunter.com/trends/babybel-billboard) in New York, which supports elderly members of the Asian American community experiencing food insecurity and isolation. The [limited-edition beer](https://www.trendhunter.com/trends/book-ipa) is arriving July 15, but will only be available at the Goose Island Fulton St. Taproom and at the Pitchfork Music Festival. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 64% | Activity: 94% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Collaboration Beers:** Opportunity for breweries and artists to create unique beer flavors and packaging designs in limited-edition releases that entice avid fans and support charitable causes. - **Fruit-infused Beers:** Opportunity for breweries to experiment with using various fruits in beer brewing to offer unique and distinct flavors that appeal to consumers looking for something different. - **Charity Partnerships:** Opportunity for businesses to align with charitable organizations to promote social responsibility and contribute to meaningful causes while driving sales and building brand loyalty among consumers. ### Who This Affects Most - **Breweries:** Opportunity for breweries to collaborate with artists and organizations to create limited-edition beers that appeal to passionate and socially-conscious consumers wanting to try unique flavors. - **Art and Design:** Opportunity for artists and designers to partner with breweries and create unique packaging designs for limited-edition beer releases that align with their style and support charitable causes. - **Charitable Organizations:** Opportunity for charitable organizations to partner with businesses and amplify their mission and impact while receiving donations and social responsibility alignment from the business community. ## Related on Trend Hunter - [Collaborative Beer Lineups](https://www.trendhunter.com/trends/goose-island-beer-co.md) - [Boldly Flavored IPA Beverages](https://www.trendhunter.com/trends/big-mango-beer-hug.md) - [Bold High-Alcohol Beers](https://www.trendhunter.com/trends/goose-island-tropical-beer-hug.md) - [Collaboration Beer-Infused Pizzas](https://www.trendhunter.com/trends/cheese-feast-pizza.md) - [Japanese-Style Dry Lagers](https://www.trendhunter.com/trends/japanesestyle-dry-lager.md) - [Persimmon Cocktail Kits](https://www.trendhunter.com/trends/japanese-breakfast-cocktail-courier-kit.md) - [Refreshing Collaboration IPLs](https://www.trendhunter.com/trends/goose-on-the-loose-ipl.md) - [Floral Rice Lagers](https://www.trendhunter.com/trends/rice-lager.md) - [Unabashedly All-American Lagers](https://www.trendhunter.com/trends/allamerican-lager.md)