# Social Media Job Distractions Diesel's Be Stupid At Work Campaign Launches Facebook Through Excel By Carly Foy | Published 2011-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/be-stupid-at-work References: [buzzfeed](http://www.buzzfeed.com/lenkendall/excellbook-use-facebook-at-workthrough-excel-wh6) & [bestupidatwork](http://www.bestupidatwork.com/) Diesel's Be Stupid campaign continues to be successful and now, a new addition to the campaign promotes the user to 'Be Stupid At Work.' The application is simple to use. All the user needs to do is have Adobe Air on their computer and download Diesel's 'Excellbook.' The Be Stupid At Work [Facebook](https://www.trendhunter.com/trends/sudo-focus) download looks and acts like a spreadsheet, therefore, making it virtually impossible for your boss to catch you online. This interactive feature is perfect for those who cannot tear themselves away from [Facebook while working](https://www.trendhunter.com/trends/antisocial) from 9 to 5. This addition to the Be Stupid campaign shows that Diesel not only understands their audience but supports their "Be Stupid" mantra. The application is available for PC and [Mac](https://www.trendhunter.com/trends/statuz) users. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 16% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Virtual Workplace Distractions:** Businesses can develop tools to minimize distractions, like social media, in the virtual workplace. - **Customizable Workplace Productivity Tools:** Developers can create customized tools, like Excellbook, to boost productivity and efficiency in the workplace. - **Marketing Campaign Innovation:** Marketing campaigns can continue to be successful by creatively aligning to its audience like Diesel's 'Be Stupid At Work' campaign. ### Who This Affects Most - **Software Development:** Developers can look into creating office productivity tools that can help employees work efficiently without compromising their working hours or performances. - **Business Management:** Managers can implement software or policies like 'Excellbook' to increase workplace productivity while minimizing distractions. - **Marketing and Advertising:** Marketing and advertising professionals can align their campaigns to their relevant audiences in a creative, engaging, and disruptive way. ## Related on Trend Hunter - [Work-Ditching Video Game Campaigns](https://www.trendhunter.com/trends/ghost-your-boss.md) - [Anti-Productivity Apps](https://www.trendhunter.com/trends/quiet-quitter.md) - [Absurd Content Feeds](https://www.trendhunter.com/trends/absurd-content.md) - [Office-Friendly Dating App Settings](https://www.trendhunter.com/trends/tinder-desk-mode.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Distraction-Minimizing Work Tools](https://www.trendhunter.com/trends/focus-firewall.md) - [AI-Aided Social Networks](https://www.trendhunter.com/trends/befake-ai-social-network.md) - [Social Streamlining Platforms](https://www.trendhunter.com/trends/statuz.md) - [Anti-Burnout Beer Campaigns](https://www.trendhunter.com/trends/antiburnout.md)