# Chicken-Infused Protein Smoothies BE Protein Smoothies Incorporate Macro Nutrients By Michael Hemsworth | Published 2020-04-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/be-protein-smoothies References: [foodbev](https://www.foodbev.com/news/be-protein-smoothies-provides-hpp-chicken-smoothies-for-fitness-enthusiasts/) & [besmoothies.sg](https://besmoothies.sg) The BE Protein Smoothies are a [high-quality range of beverages](https://www.trendhunter.com/trends/fullprotein) for athletes that will provide them with a delicious, easy way to incorporate all of the essential protein and macronutrients they need each day. The smoothies are achieved thanks to high-pressure processing (HPP) in Singapore and feature high-quality lean chicken breast that will help to kickstart [muscle recovery](https://www.trendhunter.com/trends/clear-protein-by-arrae). The BE Protein Smoothies were created by avid bodybuilder Brian Chia who started creating the drinks in his own kitchen before scaling up operations to offer fellow athletes access to the high-quality drinks. The products are made using cold water pressure that work to inactivate microorganisms, which in turn extend the shelf life of the drinks to be suitable for retail. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 37% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **High-pressure Processing (HPP):** Using HPP technology to create nutritious protein smoothies provides an opportunity for disruptive innovation in the beverage industry. - **Incorporating Lean Chicken Breast:** Utilizing lean chicken breast in protein smoothies opens up a new market for protein supplements and presents a disruptive innovation opportunity in the fitness industry. - **Extended Shelf Life:** Extending the shelf life of protein smoothies through cold water pressure offers a disruptive innovation opportunity in the retail industry. ### Where This Applies - **Beverage Industry:** The use of HPP and lean chicken breast in protein smoothies presents innovative opportunities for the beverage industry to offer high-quality, nutritious products to consumers. - **Fitness Industry:** Incorporating lean chicken breast in protein smoothies introduces a new segment for protein supplements and opens up disruptive innovation opportunities in the fitness industry. - **Retail Industry:** The extended shelf life of protein smoothies due to cold water pressure creates innovative opportunities for retailers to offer convenient, nutritious beverages to consumers. ## Related on Trend Hunter - [Protein-Laden Probiotic Smoothies](https://www.trendhunter.com/trends/proteinladen-probiotic-smoothies.md) - [Richly Flavored Protein Smoothies](https://www.trendhunter.com/trends/high-protein-smoothie.md) - [On-the-Go Fruit Protein Smoothies](https://www.trendhunter.com/trends/designer-smoothie.md) - [Prebiotic Protein Smoothies](https://www.trendhunter.com/trends/protein-collection-and-systems.md) - [Delicious Protein-Packed Smoothies](https://www.trendhunter.com/trends/highprotein-smoothie.md) - [Cafe Brand Protein Smoothies](https://www.trendhunter.com/trends/peets-vitality-menu-protein-smoothies.md) - [Muscle-Building Berry Smoothies](https://www.trendhunter.com/trends/perfectamino-x-gary-brecka-smoothie.md) - [Nutritious Post-Workout Smoothies](https://www.trendhunter.com/trends/postworkout-smoothie.md) - [Hydrating Protein-Packed Drinks](https://www.trendhunter.com/trends/upbeat-protein-drinks.md)