# Fresh Fruity Branding Be O' Juice Packaging Presents a Pure Image of its Organic Ingredients By Amelia Roblin | Published 2012-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/be-o-juice-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/06/beo-organic-juices-student-work.html) & [domestika.org](http://www.domestika.org/portfolios/yesikina) From the look of Be O' Juice packaging, it appears distinctively as the face of a brand with a priority for quality and nutrition. The pristine white bottles display little other than mouthwatering closeups of fresh juicy fruits. Such is the popular technique for merchandizing organic goods; sticking as close as one can to a very [clean-looking design](https://www.trendhunter.com/trends/cleveland-kitchen1). Creators Gloria Kelly, Yesika Aguin and Monica Lopez began with an elegant [shapely container with natural contours](https://www.trendhunter.com/trends/bottle-and-packaging-redesign), chalk-colored and opaque to protect the delicate drink inside. To allude to its vibrant contents, Be O' Juice packaging has been accented with a single image of a [slice of the beverage ingredients](https://www.trendhunter.com/trends/real-fruit-refreshers). Pairs of fruits are spliced together to serve up delicious looking symbols of the products' integrity and taste. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 78% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Clean Minimalist Packaging:** Opportunities for disruptive innovation in packaging design by emphasizing a clean and minimalist aesthetic. - **Emphasis on Ingredient Transparency:** Opportunities for disruptive innovation in the food and beverage industry by highlighting the organic ingredients and promoting transparency. - **Visual Appeal Through Close-up Imagery:** Opportunities for disruptive innovation in visual branding by utilizing close-up imagery of fresh fruits to create a visually appealing product. ### Where This Applies - **Packaging Design:** Opportunities for disruptive innovation in packaging design by exploring new materials, shapes, and minimalist aesthetics. - **Food and Beverage:** Opportunities for disruptive innovation in the food and beverage industry by focusing on organic and transparent ingredients, appealing to health-conscious consumers. - **Visual Branding:** Opportunities for disruptive innovation in visual branding by creating eye-catching product imagery and utilizing close-up shots of fresh ingredients. ## Related on Trend Hunter - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Product Packaging Updates](https://www.trendhunter.com/trends/cocoyo-packaging.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Redesigned Organic Brand Packaging](https://www.trendhunter.com/trends/o-organics.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Connected Purée Cartons](https://www.trendhunter.com/trends/ravifruits-mixologi.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md)