# LGBT+ Digital Banks Be Money is a Welcoming Alternative to Traditional Banking Services By Kalin Ned | Published 2020-10-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/be-money References: [be-money](https://be-money.com/) Be Money is still in its pre-customer phase but when it launches, the start-up will help diversify the finance space, making banking more inclusive and less intimidating. The digital banking solution is poised to address a gap in the industry—the underserved LGBT+ community which constitutes "$1 trillion in spending power in the U.S." Be Money is scheduled to launch in November 2020 with a closed beta group. The focus will be exclusively on the LGBT+ people, with a commitment to "fulfill all their hopes and dreams." From accessible investment management with LGBT+ stock advice and financial advice from LGBT+ peers or experts to a spending card with automatic transfers and savings and investment options with competitive interest rates, Be Money is sure to welcomed addition to the industry. Image Credit: Be Money ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 42% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Inclusive Banking:** Be Money is disrupting the banking industry by catering specifically to the underserved LGBT+ community, providing inclusive banking services and addressing their unique needs. - **Digital Financial Services:** Be Money is leveraging digital technology to offer innovative financial services, such as accessible investment management and automatic transfers, providing a convenient and efficient banking experience. - **Empowering LGBT+ Community:** Be Money is empowering the LGBT+ community by providing them with financial resources, advice, and support to help fulfill their hopes and dreams, fostering their financial success and well-being. ### Who This Affects Most - **Banking:** Be Money is disrupting the traditional banking industry by offering innovative and inclusive financial services tailored to the needs of the LGBT+ community. - **Fintech:** Be Money is a prime example of how fintech companies can tap into underserved markets, such as the LGBT+ community, and provide them with specialized financial solutions. - **Digital Investments:** Be Money's inclusive investment management services that offer LGBT+ stock advice and peer/expert support, opens up opportunities for growth and disruption in the digital investment industry. ## Related on Trend Hunter - [Web3-Focused Digital Banks](https://www.trendhunter.com/trends/cogni.md) - [Global Money-Transferring Apps](https://www.trendhunter.com/trends/hsbc-2.md) - [LGBTQ+ Business Networking Apps](https://www.trendhunter.com/trends/famm-connect.md) - [LGBTQ+ Community-Owned Distillery's](https://www.trendhunter.com/trends/queer-spirits.md) - [Celebratory Fitness Platforms](https://www.trendhunter.com/trends/become.md) - [European Banking Solutions](https://www.trendhunter.com/trends/europes-financial-ecosystem.md) - [Teen-Targeted Banking Features](https://www.trendhunter.com/trends/family-money.md) - [Queer-Friendly Remote Work Platforms](https://www.trendhunter.com/trends/lgbtq-remotely.md) - [Startup Banking Apps](https://www.trendhunter.com/trends/mercury.md)