# Promoting Promiscuity for Safe Sex 'Be Love' Condoms Promise More & More Love By Ayman | Published 2009-04-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/be-love-condoms References: [adsoftheworld](http://adsoftheworld.com/media/print/be_love_more_love?size=_original) Condom ads are some of the most entertaining ones I come across. From those that scare you off with AIDS to ones that promise longer sex sessions, there is always an interesting twist. Rather than scare you off, these [French ads](https://www.trendhunter.com/trends/axe-campaign) for “Be Love” condoms entice you with the prospect of having much, much more sex if you practice [safe sex](https://www.trendhunter.com/trends/durex-intensity) and not die. The idea is portrayed by having an army of Cupids launching their arrows at you to fall in love. Then fall in love again, and again... ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 70% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Safe Sex Campaigns:** Creating innovative safe sex campaigns that promote the benefits of condom use without the scare tactics. - **Entertaining Condom Ads:** Developing creative and engaging condom advertisements that capture consumers' attention while promoting safe sex. - **Positive Messaging:** Using positive messaging and playful imagery to encourage safe sex practices and reduce stigma around condom use. ### Sectors Adopting This - **Advertising and Marketing:** Opportunity for ad agencies to create captivating condom campaigns that resonate with target audiences and drive behavior change. - **Sexual Health:** Innovative approaches in the sexual health industry to educate and empower individuals about safe sex practices, including the use of condoms. - **Creative Production:** Demand for creative production services specializing in condom ads that combine entertainment value with effective messaging. ## Related on Trend Hunter - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Valentine's Day Prophylactic Campaigns](https://www.trendhunter.com/trends/durex-afterglow-campaign.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Condom Brand Bundles](https://www.trendhunter.com/trends/condom-brand1.md) - [Fuss-Free Condom Deliveries](https://www.trendhunter.com/trends/durex-condoms1.md)