# Media Literacy Programs YouTube x Institute for Strategic Dialogue Launched 'Be Internet Citizens' By Debra John | Published 2026-03-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/be-internet-citizens References: [internetcitizens.withyoutube](https://internetcitizens.withyoutube.com/) [YouTube](https://www.trendhunter.com/trends/youtube-2), in collaboration with the [Institute for Strategic Dialogue](https://www.trendhunter.com/trends/responsible-influence-certification) (ISD), introduced 'Be Internet Citizens,' a media literacy initiative aimed at equipping young people in the UK with the knowledge and skills needed to engage responsibly in digital environments. The program is designed to strengthen teenagers’ understanding of media literacy, critical thinking, and digital citizenship, particularly as online platforms increasingly shape how information is created, shared, and interpreted. Through a combination of educational workshops, learning resources, and guided discussions, the initiative encourages participants to examine how digital content circulates and influences public discourse. In doing so, it promotes a more reflective approach to evaluating information, recognizing bias, and understanding the broader social implications of online communication. At the same time, the program emphasizes youth participation in digital culture. By supporting teenagers in developing creative and communicative skills, Be Internet Citizens encourages them to "[responsibly produce content](https://www.trendhunter.com/trends/youtube-creator-partnerships), articulate their perspectives, and contribute constructively to online communities and conversations." Image Credit: YouTube ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 29% | Activity: 33% | Freshness: 64% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### What Makes This Trend Stand Out - **Youth Digital Citizenship:** Rising emphasis on equipping teenagers with norms and skills for responsible online behavior creates scope for services that redefine how digital rights and responsibilities are taught and measured. - **Platform-integrated Media Literacy:** Embedding educational resources and critical-evaluation tools directly into major content platforms leads to opportunities for new in-app learning experiences and verification layers. - **Creative Civic Participation:** A focus on empowering young people to produce and shape public discourse signals potential for tools that amplify constructive youth contributions and reshape participatory norms. ### Sectors Adopting This - **Education Technology:** Adaptive learning platforms and curricula tailored to media literacy present possibilities for scalable assessment engines and credentialing systems that validate critical thinking online. - **Social Media Platforms:** Platforms that incorporate moderation, provenance, and contextualization features could alter content ecosystems and introduce novel trust signals for users and advertisers. - **Public Policy and Civic Tech:** Policy frameworks and civic-technology solutions focused on youth engagement may enable new governance models and transparency infrastructures that affect platform accountability. ## Related on Trend Hunter - [Free Cybersecurity Educational Initiatives](https://www.trendhunter.com/trends/cybersecurity-awareness.md) - [AI Technology-Focused Training Campaigns](https://www.trendhunter.com/trends/raspberry-pi-foundation.md) - [Printable Learning Tools](https://www.trendhunter.com/trends/learning-digital-resource.md) - [Europe-Focused Global Leader Campaigns](https://www.trendhunter.com/trends/step-into-the-map.md) - [Cybersafety-Focused Resource Libraries](https://www.trendhunter.com/trends/worst-childrens-library.md) - [Young Leaders-Focused Initiatives](https://www.trendhunter.com/trends/global-campus.md) - [Redesigned Curricular Initiatives](https://www.trendhunter.com/trends/american-public-university-system.md) - [Online Discourse Simulations](https://www.trendhunter.com/trends/dead-internet.md) - [Citywide Digital Literacy Programs](https://www.trendhunter.com/trends/digital-literacy-program.md)