# Darkly Demure Portraits The Be Hold Be Still Amica Editorial is Hauntingly Sophisticated By Jana Pijak | Published 2012-10-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/be-hold-be-still-amica References: [designscene.net](http://www.designscene.net/2012/10/hold-advan-matthew-amica.html) & [advanmatthew](http://www.advanmatthew.com) The Be Hold Be Still Amica editorial is featured in the publication's October 2012 issue. F-Models fresh face Zsofia stars in this haunting portrait series that is captured by the lens of photographer Advan Matthew. Wardrobe stylist Gusti Aditya dresses Zsofia in luxurious layers and dramatically draped garments that exude an elegantly edgy aesthetic. The model is darkly demure, playing a somewhat haunting and ethereal role as she poses in the midst of remote nature and abandoned architecture. The monochromatic Be Hold Be Still Amica portrait series is both [cinematic and contemporary](https://www.trendhunter.com/trends/alessandro-micheles) showcasing the latest in [non-traditional womenswear](https://www.trendhunter.com/trends/shapes-we-take). Marrying [power and femininity](https://www.trendhunter.com/trends/contemporary-femininity), this striking editorial spread mixes the right amount of hard and soft textures and eye-catching accessories. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 95% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Non-traditional Womenswear:** Exploring unconventional fabrics, patterns and designs in women's fashion. - **Darkly Ethereal Photography:** Utilizing mood and atmosphere to create hauntingly beautiful images. - **Luxurious Layers:** Layering clothing to add dimension and texture to outfits. ### Where This Applies - **Fashion:** Self-expression and individuality through fashion design - **Photography:** Creating unique and captivating visual experiences through images. - **Textile Manufacturing:** Developing new fabrics, patterns and designs that add depth and texture to clothes and accessories. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)