# Torturous Treat Training The 'Be Fit' Fitness Centers Ads Will Whip Chocolate into Shape By Amelia Roblin | Published 2010-12-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/be-fit-fitness-centers-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/be_fit_hotdog) & [apexbbdo.sv](http://www.apexbbdo.com.sv/) These 'Be Fit' Fitness Centers ads are for people who have a problem cutting down on [high fat, sugar and salty snacks](https://www.trendhunter.com/trends/betterforyou-snack-campaign). This creative campaign approaches the sensitive subject of [weight without ingestive judgement](https://www.trendhunter.com/trends/atkins-way). Given that a person may end up eating a hot dog or [chocolate bar](https://www.trendhunter.com/trends/cadbury-twirl-campaign) regardless of its unhealthy attributes, these prints designed by BBDO exercise one's ability to challenge the effects of junk food on the body. Ultimately, these 'Be Fit' Fitness Centers ads will encourage some post-holiday belly blasting. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 24% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Health and Wellness Campaigns:** There is an opportunity to create effective health campaigns that cater to people's love for snacks which educates them on the importance of maintaining a healthy lifestyle. - **Innovative Marketing Strategies:** Businesses can use creative strategies like 'Be Fit' Fitness Centers to approach traditionally sensitive subjects and create awareness about their products/services. - **Customized Nutrition Plans:** Companies can offer personalized nutrition plans that cater specifically to the dietary needs and preferences of customers who struggle with cutting down on junk food. ### Sectors Adopting This - **Fitness Industry:** Fitness centers can leverage the success of 'Be Fit' Fitness Centers campaign to promote their services and encourage people to exercise and maintain a healthy lifestyle. - **Food and Beverage Industry:** Food and beverage companies can be innovative by offering healthier snack alternatives to their customers. - **Advertising and Marketing Industry:** Marketing agencies can help businesses approach sensitive topics in creative ways while promoting their products and increasing brand awareness. ## Related on Trend Hunter - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Empowering Fitness Journey Campaigns](https://www.trendhunter.com/trends/reform-the-rules.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Anti-Black Friday Chocolate Campaigns](https://www.trendhunter.com/trends/fatso-black-friday-campaign.md) - [Tastebud Training Programs](https://www.trendhunter.com/trends/tastebud-training-program.md) - [Breakup Gym Campaigns](https://www.trendhunter.com/trends/we-didnt-work-out-so-lets-workout-somewhere-else.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Protein-Rich Chocolate Bars](https://www.trendhunter.com/trends/chocotein.md) - [Bite-Sized Protein-Packed Chocolates](https://www.trendhunter.com/trends/proteinpacked-chocolates.md)