# Poorly Promoted Personas Be First Marketing School Campaign Spots Unbranded Abilities By Amelia Roblin | Published 2011-01-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/be-first-marketing-school-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/be_first_marketing_school_losing_weight_consultant?size=_original) & [befirst.ua](http://befirst.com.ua/) Not every person needs fancy profiling to get noticed, with the Be First Marketing School campaign serving as proof. Using the name tag concept for its [print ads](https://www.trendhunter.com/trends/really-really-good-design), the Kaffeine Communications agency is sending the message that [individuals are important](https://www.trendhunter.com/trends/adidas-originals-new-campaign) at this institution in a simple, direct way. Making students feel like more than a number, the Be First Marketing School campaign then invites them to "[learn marketing in practice](https://www.trendhunter.com/trends/backtoschool-shopping)." For a bit of an embedded paradox, the talented scholars need no fancy branded badge, but they'll learn to help promote those who do. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 25% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Print Ad Campaigns:** Disruptive innovation opportunity: Developing creative and attention-grabbing print ad campaigns that effectively convey messages in a simple, direct way. - **Person-centric Marketing:** Disruptive innovation opportunity: Creating marketing strategies that prioritize individuals and make them feel valued, rather than treating them as just another number. - **Unbranded Promotion:** Disruptive innovation opportunity: Exploring the power of unbranded promotion and messaging to attract attention and generate curiosity among the target audience. ### Where This Applies - **Advertising and Marketing:** Disruptive innovation opportunity: Finding new ways to captivate audiences through innovative advertising and marketing strategies. - **Education and Training:** Disruptive innovation opportunity: Developing educational programs that prioritize individual growth and practical learning experiences, rather than relying solely on branding. - **Creative Design and Branding:** Disruptive innovation opportunity: Redefining the role of branding in marketing campaigns by exploring the effectiveness of unbranded promotion and creative design concepts. ## Related on Trend Hunter - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Europe-Focused Global Leader Campaigns](https://www.trendhunter.com/trends/step-into-the-map.md) - [Experiential Student Activations](https://www.trendhunter.com/trends/hey-u-up-campaign.md) - [Personalized Present Campaigns](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites.md) - [Authenticity-Focused Coffee Campaigns](https://www.trendhunter.com/trends/for-the-love-of-real.md) - [Playful Gen Z Bubble Tea Campaigns](https://www.trendhunter.com/trends/personalitea-campaign.md)