# Animated Soft Drink Ads Jerome Masi & Gaetan Boutet Films the Whimsical 'Be Coke' Video By Matt Ho | Published 2011-04-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/be-coke References: [whitezine](http://www.whitezine.com/en/motion/be-coke.html) & [vimeo](http://vimeo.com/user1986634) Jérôme Masi and Gaëtan Boutet have directed a short, but interesting, video called 'Be [Coke](https://www.trendhunter.com/trends/coca-cola-ai)' for -- well -- Coke of course. 'Be Coke' is an animated feature that's both whimsical and playful. The short starts off with a gorilla on a three-tier platform holding up a sign that says "Be Strong." Two more transformations occur showing fun-filled amusement park-like displays, each with individual messages -- one says "Be Brave" and the other "Be Cool." Those who are familiar with [Coke's commercials](https://www.trendhunter.com/trends/cocacolas-christmas-kindness) will recognize the eyeball character known for chastising the tongue in the drink brand's ads. Jérôme Masi & Gaëtan Boutet created 'Be Coke' for the [Coca-Cola](https://www.trendhunter.com/trends/3d-coca-cola-billboard) 3D motion design contest. It's a wonderfully executed ad that will probably hit TVs soon. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 23% | Activity: 49% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Animated Soft Drink Ads:** Disruptive innovation opportunity: Explore the use of animation in soft drink advertising to create whimsical and playful campaigns. ### Industries Being Reshaped - **Beverage:** Disruptive innovation opportunity: Incorporate animated elements in beverage advertising to create unique and engaging brand experiences. - **Entertainment:** Disruptive innovation opportunity: Combine animation techniques with advertising to create visually captivating and memorable campaigns. - **Advertising:** Disruptive innovation opportunity: Embrace animation as a creative tool in advertising to grab attention and differentiate from competitors. ## Related on Trend Hunter - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [AI-Generated Holiday Soda Ads](https://www.trendhunter.com/trends/coca-cola-holidays-are-coming.md) - [Seasonal Soda Ads](https://www.trendhunter.com/trends/olipop-christmas.md) - [Generative AI Beverage Ads](https://www.trendhunter.com/trends/cocacola-masterpiece.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [AI Marketing Storytelling](https://www.trendhunter.com/trends/coca-cola-ai.md) - [Futuristic Cityscape Activations](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar.md) - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md) - [Parody Soda Ads](https://www.trendhunter.com/trends/break-from-artificial.md)