# Mixologist-Grade Canned Cocktails be. Canned Cocktails Come in Five Flavors By Michael Hemsworth | Published 2024-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/be-canned-cocktails References: [foodbev](https://www.foodbev.com/news/global-brands-to-launch-premium-canned-cocktail-range-be/) & [globalbrands](https://globalbrands.co.uk)  The be. canned cocktails have been announced by [Global Brands](https://www.trendhunter.com/trends/soopa-hooch) as a series of libations perfect for consumers to pick up as a convenient way to bring the flavor of mixologist-made drinks to their own home. The drinks come in five flavors including Strawberry Daiquiri, Pina Colada, [Passion Fruit Martini](https://www.trendhunter.com/trends/premium-full-strength-cocktails), Margarita and Paloma of white the first three are nitro-infused. Featuring an 8.4% ABV, the canned cocktails are making their debut at select retailers in the UK where shoppers can pick them up for £3 each. Marketing Director for Global Brands Matthew Bulcroft commented on the be. canned cocktails saying, "As the number one off-trade canned cocktail provider, we’re already expert at what we do, and we have the infrastructure in place to do it well and at scale. We’ve invested over a year developing be. cocktails and during that time we’ve been able to bring together all the best qualities a cocktail should have into one can, using industry insights that have influenced flavours, textures, price, design and ABV.” ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 56% | Activity: 66% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Nitro-infused Canned Cocktails:** The be. canned cocktails offer nitro-infused flavors, bringing a new level of smoothness and richness to the canned cocktail industry. - **Convenient Mixologist-made Cocktails:** be. canned cocktails provide a convenient way for consumers to enjoy mixologist-quality drinks at home, disrupting the traditional bar experience. - **Innovative Cocktail Packaging:** The be. canned cocktails showcase innovative packaging design, revolutionizing the way cocktails are presented and consumed by customers. ### Sectors Adopting This - **Alcoholic Beverages:** The introduction of be. canned cocktails presents disruptive innovation opportunities in the alcoholic beverages industry, catering to convenience-seeking consumers. - **Canned Food and Beverage:** The be. canned cocktails tap into the growing demand for ready-to-drink products, disrupting the canned food and beverage industry with premium cocktail offerings. - **Packaging and Labeling:** The innovative packaging and labeling of be. canned cocktails create opportunities for disruptive innovation in the packaging industry, redefining the visual and tactile experience of canned beverages. ## Related on Trend Hunter - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/wonderland-canned-cocktails.md) - [Ready-to-Serve Canned Cocktails](https://www.trendhunter.com/trends/whitebox-cocktails.md) - [Bar-Inspired High-ABV Cocktails](https://www.trendhunter.com/trends/funkin-cocktails-double-shot.md) - [Consumer-Driven Canned Cocktails](https://www.trendhunter.com/trends/eristoff-canned-cocktails.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/wonderland-cocktails.md) - [Mixologist-Made Canned Cocktails](https://www.trendhunter.com/trends/canned-coppa-cocktails.md) - [Mixologist-Made Cocktail Ranges](https://www.trendhunter.com/trends/canned-tequila-cocktails.md) - [Bar-Strength Canned Cocktails](https://www.trendhunter.com/trends/fullstrength-cocktails.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md)