# Refreshed Cocktail Menu Variants Be At One Introduced a Trial-Tested Menu Update By Kanesa David | Written with AI assistance | Published 2026-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/be-at-one References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/03/be-at-one-refreshes-drinks-offering-after-30-sales-uplift/) & [beatone](https://www.beatone.co.uk/)  Be At One rolled out a refreshed drinks menu and evolved guest experience across its 32-site UK estate, following a [Piccadilly](https://www.trendhunter.com/trends/lindor-pistachio-truffles) trial introduced in November 2025. The update features [new signature serves](https://www.trendhunter.com/trends/ingredientforward-cocktails) and format changes designed to make the brand more versatile throughout the day, with an emphasis on craft and social moments. The rollout brought a streamlined menu, expanded drinks range, draught beer, bar bites and new brand creative. Standout items include [Collab Cocktails](https://www.trendhunter.com/trends/himkok-and-sony-music-norway) that combine two classic serves, Bellini Bumps and Caviar Slammers (Prosecco served alongside fruit caviar), a ‘House of Margs’ focus and themed 1990s-inspired twists. For consumers the change increases occasion flexibility—from daytime socials to late-night celebrations—by pairing accessible pricing (midweek £5 Margaritas, two-for-one offers) with higher-quality serves and in-venue storytelling to boost dwell time and repeat visits. Image Credit: Be At One ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 2% | Activity: 3% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Daypart Versatility:** A shift toward menus designed for daytime socializing through to late-night celebrations creates scope for formats that reconfigure service styles and product offerings by hour. - **Hybrid Cocktail Formats:** Combining classic serves into Collab Cocktails and multi-component presentations like Prosecco with fruit caviar points to new product architectures that blur cocktail categories and consumption rituals. - **Experience-led Storytelling:** In-venue narratives and era-themed twists transform drinks into content-rich experiences that can differentiate brands through theatrical presentation and memorable touchpoints. ### Sectors Adopting This - **On-premise Hospitality:** Bar and late-night venue concepts stand to be disrupted by programmable menus and modular service models that optimize dwell time and frequency across different dayparts. - **Alcohol and Beverage Production:** Producers and craft distillers may find opportunities in co-created signature serves and ready-to-serve hybrid formats that demand new packaging, dispensing, and collaboration models. - **Foodservice and Casual Dining:** Operators offering bar bites and paired pricing strategies could be reinvented through integrated beverage-led food menus that shift margins and customer sequencing. ## Related on Trend Hunter - [Fast Casual Cocktail Menus](https://www.trendhunter.com/trends/refreshed-cocktail-menu.md) - [Whimsically Festive Menus](https://www.trendhunter.com/trends/limited-edition-holiday-menu.md) - [Throwback Cocktail Menus](https://www.trendhunter.com/trends/2010-revival-menu.md) - [Art-Led Cocktail Collaborations](https://www.trendhunter.com/trends/the-city-of-art.md) - [Bulk Artisan Cocktail Products](https://www.trendhunter.com/trends/the-drinks-bureau-cocktails.md) - [Historically Inspired Cocktail Menus](https://www.trendhunter.com/trends/snapshot-of-the-time-menu.md) - [Seasonality Inspired Cocktail Menus](https://www.trendhunter.com/trends/savour-the-season-menu.md) - [Vintage-Inspired Cocktail Menus](https://www.trendhunter.com/trends/deja-vu-cocktail-menu.md) - [Venetian-Style Eatery Designs](https://www.trendhunter.com/trends/cicchetti-piccadilly.md)