# Calf-Toning Casts The 'Be a Better You' Hub Helps to Strengthen Your Legs While You Walk By Amelia Roblin | Published 2011-10-14 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/be-a-better-you-hub References: [tuvie](http://www.tuvie.com/hub-portable-device-that-provides-variable-high-resistance-to-the-lower-leg-muscles/) & [beabetteryou](http://www.beabetteryou.com/) It may not look like it at first, but the 'Be a Better You' Hub is not a [supportive prosthesis](https://www.trendhunter.com/trends/ffate), but rather an inventive piece of sporting equipment. Designed for people with existing strength and a healthy range of motion, these [strap-on contraptions](https://www.trendhunter.com/trends/modular-exoskeleton) make pacing throughout the fitness center significantly more challenging. The [lower leg muscles](https://www.trendhunter.com/trends/esteps-health) including the tibialis anterior and the calves benefit the most from the unusual workout regime that these bulky boots foster. They have been assembled from fairly lightweight components, but the angle at which they fix your feet means that awkward muscular movement is necessary to get you from point A to point B. Conceived by 'Be a Better You,' Hub's ensuing models will further aid in increasing muscle density, in addition to toning and firming. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 81% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Why This Trend Is Growing - **Strength-enhancing Equipment:** The 'Be a Better You' Hub demonstrates the potential for unique sporting equipment that challenges muscles and enhances strength. - **Unconventional Workout Regimes:** The strap-on contraptions of the 'Be a Better You' Hub highlight the opportunity for unconventional workout regimes that target specific muscles in innovative ways. - **Muscle Toning Innovation:** 'Be a Better You' Hub's focus on increasing muscle density and toning showcases the potential for disruptive innovation in the field of muscle toning. ### Industries Being Reshaped - **Fitness Equipment Manufacturing:** The 'Be a Better You' Hub sets the stage for manufacturers to explore new designs and features in strength-enhancing equipment. - **Sporting Goods Retail:** The innovative strap-on contraptions of the 'Be a Better You' Hub create an opportunity for sporting goods retailers to offer unique workout regimes to their customers. - **Health and Wellness Services:** 'Be a Better You' Hub presents an opportunity for health and wellness service providers to incorporate unconventional muscle toning equipment into their offerings. ## Related on Trend Hunter - [Smart Stride-Assisting Wearables](https://www.trendhunter.com/trends/hurotics-hfit.md) - [Micro-Weighted Leggings](https://www.trendhunter.com/trends/microload-gtights.md) - [Specialized Exercise Accessories](https://www.trendhunter.com/trends/bellabooty-belt.md) - [Balance-Improving Workout Pads](https://www.trendhunter.com/trends/balance-pods.md) - [Stride-Assisting Wearables](https://www.trendhunter.com/trends/evolve-mvmt.md) - [Robotic Brace Walking Shoes](https://www.trendhunter.com/trends/nike-project-amplify.md) - [Targeted Exercise Training Systems](https://www.trendhunter.com/trends/glute-trainer.md) - [Stretchy Rubber Rehabilitation Tools](https://www.trendhunter.com/trends/futto.md) - [Ergonomic Glute Isolating Dumbbells](https://www.trendhunter.com/trends/tonerbum.md)