# Self-Serve Chicken Wing Bars B-Dubs Express Features a Wing Sauce Wall and Self-serve Beer By Katherine Pendrill | Published 2018-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bdubs-express References: [delish](https://www.delish.com/food-news/a22549974/buffalo-wild-wings-b-dubs-express/) & [thrillist](https://www.thrillist.com/news/nation/buffalo-wild-wings-b-dubs-express-self-serve-beer-sauce) In an effort to cater to changing dining preferences, [Buffalo Wild Wings](https://www.trendhunter.com/trends/saucy-chicken-sandwich) has opened a new concept restaurant called B-Dubs Express with a gigantic sauce wall. While the food will be the same, the new restaurant gives consumers a whole new way to enjoy [beer and chicken wings](https://www.trendhunter.com/trends/bojangles-chicken-wings). Recently opened in Minneapolis, Minnesota, B-Dubs Express is a fresh new take on Buffalo Wild Wings famous wings and sauces. Instead of table service, customers order and receive wings at a counter and then head over to an enormous sauce wall to coat their chicken wings in the sauce of their choosing. There are more than a dozen sauces to choose from, including bold flavors such as Caribbean Jerk and Bourbon Honey Mustard. After coating their wings, customers can then head over to the 20-tap self-serve beer wall and poor themselves a pint, a margarita, or even a glass of the house cocktail [Buffalo Zoo](https://www.trendhunter.com/trends/boneless-bar-pizzas). With consumers looking for more unique dining experiences, the new concept restaurant allows Buffalo Wild Wings to experiment with its format. Image Credit: *Buffalo Wild Wings.* ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Self-serve Dining:** Restaurants are experimenting with self-serve options, creating opportunities for innovation in user experience design and reducing labor costs. - **Customization:** Increasingly, consumers want to customize their dining experience, resulting in the creation of customizable sauce and drink bars or even entire restaurants. - **Convenience:** Fast casual and quick service restaurants are incorporating self-service kiosks and mobile ordering to increase convenience and reduce wait times for customers. ### Sectors Adopting This - **Restaurant Industry:** The restaurant industry is seeing a shift in consumer dining preferences, creating opportunities for businesses that innovate in user experience and customization. - **QSR (quick Service Restaurant) Industry:** Self-service kiosks and mobile ordering are becoming increasingly common in QSRs, making convenience a major competitive factor for businesses in this industry. - **Food and Beverage Industry:** With more consumers looking for unique dining experiences, businesses in the food and beverage industry can create customizability and self-service options that set their products apart from competitors. ## Related on Trend Hunter - [Boneless Wing-Topped Pizzas](https://www.trendhunter.com/trends/boneless-bar-pizzas.md) - [Sauce-Smothered Chicken Sandwiches](https://www.trendhunter.com/trends/saucy-chicken-sandwich.md) - [Collaboration Bourbon Wing Sauces](https://www.trendhunter.com/trends/bulleit-bourbon-bbq-sauce.md) - [Chicken Tender Hot Dogs](https://www.trendhunter.com/trends/bird-dawgs.md) - [Unlimited Appetizer Restaurant Menus](https://www.trendhunter.com/trends/bottomless-apps.md) - [Bottomless Boneless Wing Promotions](https://www.trendhunter.com/trends/all-you-can-eat-boneless-wings.md) - [Indulgent Sports Bar Sandwiches](https://www.trendhunter.com/trends/buffalo-wild-wings-sandwiches.md) - [Tropically Flavored BBQ Wings](https://www.trendhunter.com/trends/luau-bbq-sauce.md) - [Sizeable Weekly Deals](https://www.trendhunter.com/trends/wings-and-burgers.md)