# Coastal Bohemian Fashion The BCBGMAXAZRIA SS Collection Brings Californian Style to NYFW By Malika Renee Butss | Published 2015-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bcbgmaxazria-ss References: [twitter](https://twitter.com/bcbgmaxazria/status/638102750937661440) & [vogue](http://www.vogue.com/fashion-shows/spring-2016-ready-to-wear/bcbg-max-azria) The BCBGMAXAZRIA S/S '16 collection was one of the first collections to take to runway at the NYFW S/S '16 shows. Inspired by Southern California, creative director Max Azria displayed an urban and nomadic line. The point of the BCBGMAXAZRIA S/S '16 collection was to capture the Los Angeles aesthetic. Inspired by the city's skate culture, music, surfing and weather, Max Azria -- in partnership with his wife Lubov -- created a collection featuring [playful patchwork](https://www.trendhunter.com/trends/marc-jacobs-charm-collection), lots of fringes and [easy breezy fabrics](https://www.trendhunter.com/trends/golden-hour-getaway-collection) that would be well appreciated in the City of Angels. The Azria team crafted statement bucket hats that paired well with the many layered looks. Knits, t-shirts, [embroidered pieces](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) and color-blocking stacked against each other make for contrasting styles any bohemian can enjoy. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 87% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Urban Nomadic Fashion:** Opportunity for designers to create collections inspired by urban and nomadic style, incorporating playful patchwork and fringes. - **Skate Culture Influence:** Potential for brands to incorporate elements of skate culture, such as statement bucket hats, into their fashion collections. - **Color-blocking in Fashion:** Disruptive opportunity for designers to explore contrasting styles by using color-blocking in their fashion creations. ### Sectors Adopting This - **Fashion Design:** Fashion designers can explore the urban nomadic trend and incorporate elements like playful patchwork and fringes into their collections. - **Streetwear:** Streetwear brands can tap into the skate culture influence and create pieces like statement bucket hats to incorporate into their collections. - **Textile and Apparel Manufacturing:** Manufacturers in the textile and apparel industry can focus on producing fabrics that are easy breezy and suitable for the urban nomadic fashion trend. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)