# Heel-Sock Sandals The BCBGeneration SS 2011 Ad Campaign Will Knock Your Socks Off By Summer Luu | Published 2011-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bcbgeneration-ss-2011-ad References: [fashionising](http://www.fashionising.com/pictures/b--Advertising-with-innocence-5762.html) & [bcbgeneration](http://www.bcbgeneration.com) The BCBGeneration SS 2011 ad campaign offers [lady-like looks](https://www.trendhunter.com/trends/contemporary-femininity) in a sweet and innocent spread. Featuring Angelica, Daria and Anne Sophie, the trio of platinum blondes look so doll-like in these black-and-white images that you may mistake them for gorgeous mannequins. If you were never sold on the [sock-and-heel spring style](https://www.trendhunter.com/trends/vicki-collection), then these babes will sell it to you. Delicate and dainty, the BCBGeneration SS 2011 ad campaign is going to turn this [new open-toe trend](https://www.trendhunter.com/trends/aldo-1) into a fashion craze. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 79% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Sock-and-heel Spring Style:** The rise of the sock-and-heel spring style presents opportunities for designers and retailers to create innovative and visually interesting footwear options. - **Open-toe Trend:** The growing popularity of the open-toe trend creates opportunities for shoe brands to create unique and stylish sandals that combine comfort and fashion. - **Lady-like Looks:** The demand for lady-like looks in fashion opens up possibilities for designers to create elegant and sophisticated clothing options that appeal to modern women. ### Where This Applies - **Fashion Footwear:** The emergence of the sock-and-heel trend creates opportunities for fashion footwear brands to design and market innovative shoes that combine the comfort of socks with the style of heels. - **Fashion Retail:** The growing popularity of the open-toe trend provides opportunities for fashion retailers to stock and promote a wide range of open-toe footwear options, catering to the evolving tastes of customers. - **Women's Fashion:** The demand for lady-like looks in women's fashion presents opportunities for designers and retailers to create and market clothing lines that embrace elegance and femininity while staying on-trend. ## Related on Trend Hunter - [Unique Platform-Style Sandals](https://www.trendhunter.com/trends/platformstyle-sandals.md) - [3-in-1 Platform Shoes](https://www.trendhunter.com/trends/ugg-goldenrise.md) - [Seasonally Appropriate Footwear Capsules](https://www.trendhunter.com/trends/petals-pearls.md) - [Beweled Fashion Forward Clogs](https://www.trendhunter.com/trends/simone-rocha-2.md) - [Summer-Ready Comfortable Sandal Designs](https://www.trendhunter.com/trends/sandal-designs.md) - [Comfort-Focused Fashion Clogs](https://www.trendhunter.com/trends/free-people-x-dr-scholls.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Sleek T-Strap Shoes](https://www.trendhunter.com/trends/tkees-x-jcrew.md) - [Balletcore Heeled Shoes](https://www.trendhunter.com/trends/sandy-liang-1.md)