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# Fluorescent Tribal Beachwear
The BCBG Max Azria Resort 2013 Collection is Bold and Punchy

By Shiori Mine | Published 2012-06-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/bcbg-max-azria-resort-2013
References: [style](http://www.style.com/fashionshows/complete/2013RST-BCBG) & [bcbg](http://www.bcbg.com)

The BCBG Max Azria Resort 2013 collection is packed with [vibrant prints and breezy beach fabrics](https://www.trendhunter.com/trends/fioretta). Although there are a number of summer white pieces in the mix, this collection is all about bold, bright colors.

There is no shortage of neon pinks and fluorescent yellows in this lookbook. Along with hints of gemstone blues and tangy tangerine, these [beach ensembles](https://www.trendhunter.com/trends/new-swim-collection) are eye-catching and haute. There is a number of geometric motifs such as vivid color-blocked heels, bold striped tops and tribal patterned dresses. The carefree kimono coverups bring an exotic Eastern Asian vibe to the mix. Embellished cropped jackets are the perfect partner in crime for late boardwalk strolls or strutting your stuff at the bar.

If [sleek silhouettes](https://www.trendhunter.com/trends/dandy-del-mar) and spunky patterned frocks are your staple items, the BCBG Max Azria Resort 2013 collection is calling out your name.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 95% | Activity: 92% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Bold Colors in Fashion:** Disruptive innovation opportunity: Create a line of bold and vibrant clothing that stands out in the fashion industry.
- **Geometric Motifs in Fashion:** Disruptive innovation opportunity: Design a collection of clothing with unique and eye-catching geometric patterns.
- **Exotic Inspiration in Fashion:** Disruptive innovation opportunity: Combine elements from different Eastern Asian cultures to create a fusion line of clothing that brings a new level of exoticism to the fashion industry.

### Where This Applies

- **Fashion and Apparel:** Disruptive innovation opportunity: Use technological advancements to create new materials and production methods that enhance the bold and vibrant colors of fashion apparel.
- **Footwear:** Disruptive innovation opportunity: Develop footwear designs that incorporate vivid color-blocking and geometric motifs to create unique and attention-grabbing shoes.
- **Accessories:** Disruptive innovation opportunity: Create a line of accessories, such as handbags or jewelry, inspired by tribal patterns and bold colors to complement the fashion industry's current embrace of vibrant designs.

## Related on Trend Hunter

- [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md)
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- [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md)
- [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md)
- [Crochet Bikini Lines](https://www.trendhunter.com/trends/coverups-and-swimwear.md)
- [Mediterranean-Inspired Swimwear Collections](https://www.trendhunter.com/trends/escape-into-the-blue.md)
