# Perfectly Pleated Collections The BCBG Max Azria Pre-Fall 2012 Collection is Mesmerizing By Souzan Michael | Published 2011-12-13 | Updated 2011-12-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bcbg-max-azria-pre-fall-2012 References: [fashionologie](http://www.fashionologie.com/BCBG-Pre-Fall-2012-20840428) & [style](http://www.style.com/fashionshows/review/2012PF-BCBG) The Pre-Fall 2012 shows have been incredibly impressive thus far, and the BCBG Max Azria Pre-Fall 2012 collection is certainly no exception. For a brand that is famous for creating skintight, playful mini-dresses, the use of [chiffon, lace and pleating](https://www.trendhunter.com/trends/london-a-love-affair) is quite the departure from the label's aesthetic, but it is welcome nonetheless. The youthful feel of the BCBG Max Azria Pre-Fall 2012 collection is undeniable. [Flirty silhouettes, graphic prints](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) and leather detailing make this collection playful and fun, yet also ultimately wearable. Designers Max and Lubov Azria told Style.com that their Pre-Fall offering is meant to give off a feeling of "Slavic soul meets bohemian spirit." Check out the BCBG Max Azria Pre-Fall 2012 collection for some inspiration for spring. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 52% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **YOUTHFUL SILHOUETTES:** Disruptive innovation opportunity: Develop a line of clothing that combines playful and flirty designs with wearable silhouettes, appealing to a younger demographic. - **GRAPHIC PRINTS:** Disruptive innovation opportunity: Create a technology or process that allows for customizable graphic prints on clothing, enabling consumers to personalize their wardrobe. - **LEATHER DETAILING:** Disruptive innovation opportunity: Invent a sustainable alternative to leather that can be used in fashion without compromising on quality or aesthetics. ### Where This Applies - **FASHION DESIGN:** Disruptive innovation opportunity: Use innovative materials and concepts to push the boundaries of fashion design and create unique collections. - **PRINTING TECHNOLOGY:** Disruptive innovation opportunity: Develop advanced printing technologies that offer greater customization and detail for graphic prints on clothing. - **SUSTAINABLE FASHION:** Disruptive innovation opportunity: Explore eco-friendly alternatives to traditional materials, such as leather, to create sustainable fashion options. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Provocative Pre-Fall Fashion](https://www.trendhunter.com/trends/back-2-camp.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Effortless Autumn Apparel](https://www.trendhunter.com/trends/szane-fall-2025.md) - [Transitional Wardrobe Range](https://www.trendhunter.com/trends/mm6-maison-margiela-prefall.md)