# Undressed Chocolate Shops The BbyB Chocolate Bar in Tokyo was Designed by Nendo By Rebecca Byers | Published 2015-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bbyb-chocolate-bar References: [selectism](http://www.selectism.com/2015/03/27/nendo-bbyb-chocolate-bar/) & [bbyb.be](http://www.bbyb.be/en/) Aesthetically pleasing Belgian chocolate company BbyB recently tapped Japanese design studio [Nendo](https://www.trendhunter.com/trends/twotabbed-beer-can) to create a [minimalist BbyB Chocolate Bar](https://www.trendhunter.com/trends/love-cocoa-store). The simplistic design is meant to mirror the design of the brand's chocolate bars and resembles the aesthetic of an [Apple](https://www.trendhunter.com/trends/chocotastery) Store without a crowded Genius Bar. Located in Tokyo's Ginza district, the chocolate bar boasts a mesmerizing wall displaying the products in a color-coded, mathematical method in a series of transparent sliding drawers. The Belgian brand was founded by award-winning Antwerp-based chef Bart Desmidt and has two flagship stores in Belgium; one in Bruges and one in Antwerp. The innovative BbyB aims to create products that champion the haute couture quality of Belgian chocolate while using only the finest ingredients. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 45% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Minimalist Retail:** Creating retail spaces that embrace a minimalist design aesthetic can create a unique and sleek shopping experience. - **Product Display Innovation:** Innovative display methods, such as color-coded sliding drawers, can captivate customers and enhance product visibility. - **Haute Couture Chocolate:** The trend of elevating chocolate to the level of high fashion can attract discerning consumers seeking luxury sweets. ### Industries Being Reshaped - **Retail:** Retailers can explore minimalist store designs and innovative product display methods to create disruptive shopping experiences. - **Food & Beverage:** Chocolate brands can embrace the concept of haute couture and elevate their products to attract luxury-seeking consumers. - **Design:** Design studios can offer their expertise in creating minimalist retail spaces and innovative product display solutions for chocolate brands. ## Related on Trend Hunter - [Heritage Interior Chocolate Shops](https://www.trendhunter.com/trends/barnaby-shop.md) - [Custom Chocolate Bar Studios](https://www.trendhunter.com/trends/kitkat-made-4-u-creator-studio.md) - [Fashion-Designer Chocolate Shops](https://www.trendhunter.com/trends/le-chocolat-maxime-frederic.md) - [AI-Made Chocolate Bars](https://www.trendhunter.com/trends/the-bar.md) - [Artist-Inspired Chocolate Bars](https://www.trendhunter.com/trends/beatrice-wood.md) - [Uniquely Decadent Chocolate Bars](https://www.trendhunter.com/trends/fix-dessert-chocolatier.md) - [Accessible Dubai-Style Chocolates](https://www.trendhunter.com/trends/dubaistyle-chocolate-bar.md) - [Japanese-Style Matcha Chocolates](https://www.trendhunter.com/trends/lindt-tokyo-style-chocolate-matcha-strawberry.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md)