# All-Purpose Barbecue Sauces This Unique BBQ Sauce Adds Flavor to Any Dish By Mishal Omar | Published 2016-10-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bbq-sauce References: [kickstarter](https://www.kickstarter.com/projects/1472743585/ogre-sauce-all-purpose-craft-bbq-sauce?ref=home_popular) After finding his grandmother's old recipe for a BBQ sauce, Mike Weeks perfected it and began selling it out of the trunk of his car. Now, he's looking to offer it on a more credible, large-scale platform. The unusually named product is titled 'Ogre Sauce' and is touted as being dynamic enough in flavor that it can be [added to any dish](https://www.trendhunter.com/trends/signature-sauce-line) -- including [ribs, pizza](https://www.trendhunter.com/trends/smokin-hot-honey-bbq), tofu, oysters, steak, eggs, pineapple and more. The brand is looking to be more creative than other companies that offer sauces and plans to offer yearly subscription plans, craft six-packs, certified organic recipes, certified gluten recipes and other variations including vegan and spicy. This [BBQ sauce brand](https://www.trendhunter.com/trends/bachans) is unlike others in its willingness to push boundaries and offer products and services that cater to a wide range of consumers. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 17% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Multi-purpose Food Products:** Companies can innovate by offering food products that can be used beyond their traditional purpose, thus catering to a wider range of consumers. - **Subscription-based Sales:** Offering yearly subscription plans can create steady revenue streams and loyal customers. - **Customizable Food Products:** Companies can cater to specific dietary needs and preferences by offering variations like organic, vegan and gluten-free options. ### Where This Applies - **Food and Beverage:** Companies in the food industry can look to create innovative and customizable products to cater to a wider range of consumers. - **E-commerce:** E-commerce companies can explore subscription-based models for selling and delivering food products. - **Packaged Food:** Packaged food companies can create and market multi-purpose sauces or condiments that can be used beyond their traditional purpose. ## Related on Trend Hunter - [White BBQ Sauces](https://www.trendhunter.com/trends/white-bbq-sauce.md) - [Beet-Based BBQ Sauces](https://www.trendhunter.com/trends/the-beet-goes-on.md) - [Art-Inspired Vibrant Sauces](https://www.trendhunter.com/trends/hot-sauce-store.md) - [Root Beer BBQ Sauces](https://www.trendhunter.com/trends/ps-seasoning-root-beer-bbq-sauce.md) - [Beer-Infused Barbecue Sauces](https://www.trendhunter.com/trends/rufus-teague-x-garage-beerbq-sauces.md) - [Truffle-Flavored BBQ Sauces](https://www.trendhunter.com/trends/truffle-flavored-bbq-sauce.md) - [Plant-Based Spiced Sauces](https://www.trendhunter.com/trends/spicy-bbq-sauce.md) - [Functional Sauce Brands](https://www.trendhunter.com/trends/shes-the-sauce.md) - [Triple-Flavor Finishing Sauces](https://www.trendhunter.com/trends/the-gracious-gourmet-hot-squeeze.md)