# Tennessee-Style BBQ Burgers BurgerFi's New BBQ Rodeo Burger Features Memphis Sweet BBQ Sauce By Katherine Pendrill | Published 2023-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bbq-rodeo-burger References: [fastcasual](https://www.fastcasual.com/news/burgerfi-launches-bbq-rodeo-burger/)  The Florida-based fast casual chain [BurgerFi hs](https://www.trendhunter.com/trends/prime-rib-burger) just launched its first [limited time offering](https://www.trendhunter.com/trends/bobbys-burgers-limited-time-menu) of 2023: the BBQ Rodeo Burger. Available now through April 17, 2023, the BBQ Rodeo Burger is a flavorful creation that consists of an all-natural Angus beef seared with charred jalapeños, pepper jack cheese, and crispy onions, all topped off with [Memphis sweet BBQ sauce](https://www.trendhunter.com/trends/big-bangin-burger). The new burger creation is timed to coincide with BurgerFi's participation in the 2023 Burger Bash hosted by Emeril Lagasse at the annual South Beach Wine & Food Festival. As BurgerFi's CMO CMO Cindy Syracuse said in a press release: "We're ready to not only launch the best-tasting burger at the highest profile burger event there is, but also show guests how BurgerFi continually takes the classic burger to the next level." Image Credit: BurgerFi ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 11% | Activity: 10% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Limited Time Offerings:** Fast-casual chains can capitalize on consumer demand for novelty by offering limited-time, seasonal specials. - **Regional Cuisine:** Brands can stand out from competitors by creating menu items that highlight regional and cultural flavors, such as Tennessee-style BBQ. - **Celebrity Collaborations:** Partnering with well-known chefs or culinary personalities can generate buzz and raise brand awareness, as seen with BurgerFi's participation in the South Beach Wine & Food Festival hosted by Emeril Lagasse. ### Sectors Adopting This - **Fast-casual Restaurants:** Fast-casual chains can differentiate themselves by introducing new and unique menu offerings that keep customers engaged and excited. - **Food and Beverage Events:** Participating in food and beverage festivals can provide a platform for brands to showcase their creativity and build hype around their products. - **Celebrity Chef Branding:** Collaborating with well-known chefs or culinary personalities can drive interest in a brand and attract new customers. ## Related on Trend Hunter - [Staked Cowboy-Inspired Burgers](https://www.trendhunter.com/trends/rodeo-burger.md) - [Artisan-Quality Prime Rib Burgers](https://www.trendhunter.com/trends/prime-rib-burger.md) - [Adventurous Autumnal Smash Burgers](https://www.trendhunter.com/trends/rodeo-smash-burger.md) - [Extra-Meaty Barbecue Burgers](https://www.trendhunter.com/trends/bbq-brisket-steakburger.md) - [Barbecue-Themed Burger Menus](https://www.trendhunter.com/trends/smoky-bbq-menu.md) - [Honeyed BBQ Burgers](https://www.trendhunter.com/trends/honey-bbq-bacon-burger.md) - [Crispy BBQ Sauce Burgers](https://www.trendhunter.com/trends/sweet-n-spicy-bbq-burger.md) - [Melty Texas Toast Burgers](https://www.trendhunter.com/trends/texas-toast-patty-melt.md) - [Brioche Bun BBQ Burgers](https://www.trendhunter.com/trends/bbq-bacon-burger.md)