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# Regionally-Inspired Barbecue Menus
City Barbeque Just Kicked Off its Flavors of America Road Trip

By Katherine Pendrill | Published 2023-05-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bbq-road-trip
References: [qsrmagazine](https://www.qsrmagazine.com/news/city-barbeque-kicks-virtual-road-trip-challenge)

![Regionally-Inspired Barbecue Menus](https://cdn.trendhunterstatic.com/thumbs/505/bbq-road-trip.jpeg)

City Barbeque is inviting consumers to take a trip across the South and sample some of the world's best barbeque dishes with a new virtual BBQ road trip challenge called the 'Flavors of America Road Trip.'

The Flavors of America Road Trip is a new menu made up of five regionally inspired menu items from some of the best barbeque states. The new menu includes a stop in South Carolina for the Carolina Goldmine Sandwich, a stop in Missouri for Crispy Fried Ribs, and visits to Tennessee, Texas, and Alabama for the Nashville Hot Chicken Sandwich, the Texas-Style Sausage Sandwich, and the Pulled Chicken Sandwich with 'Bama Sauce. City Rewards members who purchase all five of the road trip item will automatically receive an offer for $10 off a future order. Plus, a lucky 500 people will be randomly selected to receive a limited-edition City Barbeque hat and keychain.

Of course, like any good road trip, this menu won't be around for long.

Image Credit: City Barbeque

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 14% | Activity: 21% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Virtual Culinary Road Trips:** Virtual food tours offer opportunities for chefs and restaurants to reach consumers located anywhere in the world.
- **Regionally-inspired Menus:** Creating regional menus based on local cultures and flavors can help restaurants to differentiate themselves and attract new customers.
- **Gamification of Restaurant Promotions:** Gamification of promotions like the Flavors of America Road Trip can engage customers, promote sales, and build brand loyalty.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry is increasingly using technology and experiential marketing to create new opportunities for growth.
- **Tourism and Hospitality:** Tourism and hospitality industry can collaborate with local restaurants to offer virtual food tours that showcase regional cuisine.
- **Gaming and Entertainment:** The gaming and entertainment industry can collaborate with the restaurant industry to offer promotional games, points systems, and customer incentives that build brand loyalty and encourage repeat visits.

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