# Value-Focused QSR Wraps SONIC Unveils the BBQ Ranch Crispy Tender Wrap and Other Menu Items By Kanesa D | Published 2025-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bbq-ranch-crispy-tender References: [sonicdrivein](http://sonicdrivein.com)  SONIC is spicing up its menu with the launch of the new BBQ Ranch Crispy Tender Wrap, now featured on its refreshed $1.99 Menu. The wrap combines crispy all-white chicken tenders, fresh lettuce and tomatoes, melty cheddar cheese, and SONIC’s signature BBQ Ranch sauce, all wrapped in a soft flour tortilla. Alongside the new wrap, the $1.99 Menu includes fan favorites like the FRITOS® Chili Cheese Jr. Wrap, filled with crunchy FRITOS®, warm chili, and melted cheddar cheese, and the Cheesy Baja Crispy Tender Wrap, which pairs crispy chicken tenders with lettuce, tomatoes, cheddar cheese, and zesty Baja sauce in a soft tortilla. Starting September 1, SONIC will also add Salted Caramel Croissant Bites, a Jr. Deluxe Cheeseburger, and small floats featuring Coca-Cola, Dr Pepper, BARQ’S Root Beer, and Fanta Orange, as well as the classic Soft Pretzel Twist, offering guests a wide variety of sweet and savory options for back-to-school season. Image Credit: SONIC ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 48% | Activity: 56% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Affordable Gourmet Fast Food:** The introduction of economical gourmet wraps signals a shift towards providing high-quality, yet affordable dining experiences in quick-service restaurants. - **Customizable Fast Casual Menus:** With diverse options like BBQ or Baja sauces, there's an emerging trend towards customization and variety in fast-casual dining menus. - **Blended Flavor Profiles:** Combining sweet and savory flavors, such as ranch and BBQ, reflects a trend of innovative flavor blending that can attract a broader customer base. ### Who This Affects Most - **Quick-service Restaurants (qsrs):** The evolving $1.99 Menu at SONIC highlights potential for innovation in cost-effective menu solutions within the QSR industry. - **Food and Beverage Packaging:** The resurgence of wraps and bite-sized menu items points towards opportunities for innovation in portable and convenient food packaging. - **Flavor and Ingredient Suppliers:** The demand for unique sauces and ingredients, like SONIC’s signature BBQ Ranch sauce, emphasizes innovation opportunities for flavor-enhancing ingredient suppliers. ## Related on Trend Hunter - [Value-Minded QSR Chicken Wraps](https://www.trendhunter.com/trends/crispy-tender-wrap.md) - [Low-Cost QSR Snack Wraps](https://www.trendhunter.com/trends/crispy-tender-wraps.md) - [Limited-Edition Wrap Deals](https://www.trendhunter.com/trends/fun99-menu.md) - [Garlicky Ranch-Filled Wraps](https://www.trendhunter.com/trends/garlic-parmesan-ranch-crispy-tender-wrap.md) - [Cheesy Sauce Chicken Wraps](https://www.trendhunter.com/trends/queso-wraps.md) - [High-Value QSR Deal Menus](https://www.trendhunter.com/trends/sonic-fun99-menu.md) - [QSR Savoury Menu Expansions](https://www.trendhunter.com/trends/cheesy-bacon-cheeseburger.md) - [Discounted Chicken Wrap Meals](https://www.trendhunter.com/trends/chicken-tender-wrap.md) - [Affordable Snack-Sized Chicken Wraps](https://www.trendhunter.com/trends/jr-crispy-chicken-wrap.md)