# BBQ-Flavored Vodkas 360 Vodka's 'KC Barbeque Flavored Vodka' Honors Its Kansas City Roots By Laura McQuarrie | Published 2019-10-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bbq-flavored-vodka References: [prnewswire](https://www.prnewswire.com/news-releases/360-vodka-introduces-kc-barbeque-flavor-300927964.html) & [vodka360](https://vodka360.com/) Flavored vodka is often sweet and fruity but 360 Vodka is introducing a flavor that's inspired smoky and savory [Kansas City BBQ](https://www.trendhunter.com/trends/gillette-1). The '360 KC Barbeque Flavored Vodka' takes inspiration from Henry Perry as the "Father of [Kansas City Barbeque](https://www.trendhunter.com/trends/bobby-witt-jr)," who began selling smoked meats wrapped in newspaper for 25 cents and opened the city's first barbeque restaurant. The BBQ-flavored vodka will only be available as a limited release in the Kansas City Metro area and promises to be a flavorful new addition to the classic Bloody Mary cocktail and other mixed drinks. 360 Vodka calls its new creation "a first in a category that has produced just about every flavor that can be imagined," and Patrick Fee, Vice President of Marketing, [McCormick Distilling Co.](https://www.trendhunter.com/trends/old-bay-vodka) describes it as "a flavor that no one has ever done before but that makes all the sense in the world to us." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Bbq-flavored Spirits:** As consumers search for new and unique flavor experiences in their cocktails, BBQ-flavored spirits present an opportunity for distilleries to offer a smoky and savory twist on traditional drinks. - **Regional Inspirations:** Drawing inspiration from regional flavors and traditions, like BBQ in Kansas City, can create a unique selling point for spirits brands and appeal to local consumers. - **Limited Edition Releases:** Creating limited edition releases for specific regions or events can generate excitement and exclusivity among consumers, driving sales and brand loyalty. ### Sectors Adopting This - **Spirits:** As the cocktail trend continues to grow, innovative spirits, like BBQ-flavored vodka, are becoming increasingly popular with consumers and providing an opportunity for distilleries to differentiate themselves from competitors. - **Hospitality:** Restaurants and bars can incorporate BBQ-flavored spirits into their menu offerings, creating unique and innovative cocktails that cater to consumer demand for new and exciting flavor experiences. - **Event Planning:** Limited edition releases provide event planners with an opportunity to offer unique and exclusive drinks to attendees, creating a memorable experience and driving interest in future events. ## Related on Trend Hunter - [BBQ-Flavored Cooking Oils](https://www.trendhunter.com/trends/ume-spice-shots-kansas-city-style-bbq.md) - [BBQ-Inspired Whiskys](https://www.trendhunter.com/trends/ardbeg-bizarrebq.md) - [Seasoning Mix Vodkas](https://www.trendhunter.com/trends/old-bay-vodka.md) - [All-Natural Pizza Vodkas](https://www.trendhunter.com/trends/pizza-vodka.md) - [Fast Food-Inspired Vodkas](https://www.trendhunter.com/trends/flavored-vodka-spirits.md) - [Spicy Vodka Expressions](https://www.trendhunter.com/trends/halapeo-pepper-vodka.md) - [Chili-Flavored Vodkas](https://www.trendhunter.com/trends/park-birds-eye.md) - [Whiskey BBQ Boxes](https://www.trendhunter.com/trends/grilled-distilled-tasting-box.md) - [QSR-Branded Smoked Whiskeys](https://www.trendhunter.com/trends/arbys-smoked-bourbon.md)