# BBQ Cocktail Kits This Easygoing Cocktail Kit Features a Made-for-Mixing Single Malt By Laura McQuarrie | Published 2023-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bbq-cocktail-kit References: [luxuryformen](https://www.luxuryformen.com/en/glenmorangie-x-bbq-cocktail-kit)  The [Glenmorangie](https://www.trendhunter.com/trends/bill-lumsden-x-azuma-makoto) X BBQ Cocktail Kit was thoughtfully curated with barbecue lovers in mind and although it features a [single malt whisky](https://www.trendhunter.com/trends/chivas-x-goya), it has the potential to appeal to whiskey fans as well as those who are new to whisky. At the center of this entertaining kit is the approachable X by Glenmorangie, a premium spirit that's made for mixing and enjoying for a range of informal occasions. This made-for-mixing single malt was specifically created to have a flavor profile that's richer and sweeter so that it would not be lost when combined with other liquids, like the Double [Dutch](https://www.trendhunter.com/trends/plants-flowers-foundation-holland) Ginger Beer included in this kit. This kit also includes a pair of Luigi Bormioli Elixir Glasses, a jigger and a bar spoon, as well as luxury Black Chili Orange nuts from P-Stash to round out the style-forward and flavorful experience. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 63% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **BBQ Cocktail Kits:** The rise of BBQ cocktail kits creates a market opportunity for other alcohol brands to curate kits centered around specific occasions. - **Made-for-mixing Spirits:** Distilleries can innovate by creating spirits specifically made for mixing to tap into the growing trend of at-home cocktail consumption. - **Kit Curators:** A new opportunity exists for companies to curate and sell cocktail kits featuring multiple brands and complementary products. ### Who This Affects Most - **Alcohol:** The alcohol industry can capitalize on the trend of at-home cocktail consumption by creating innovative products such as made-for-mixing spirits and cocktail kits. - **Hospitality:** Bars and restaurants can incorporate the trend of BBQ cocktail kits into their business model by offering kits for purchase either in-house or for delivery. - **Luxury Snacks:** The gourmet snack industry can target the growing at-home cocktail consumption trend by partnering with alcohol brands to include their products in cocktail kits. ## Related on Trend Hunter - [Comprehensive Cocktail Smoker Kits](https://www.trendhunter.com/trends/cocktail-smoker-kit.md) - [Vibrant Whisky Cocktails](https://www.trendhunter.com/trends/single-malt-cocktails.md) - [Smoked Old Fashioned Kits](https://www.trendhunter.com/trends/old-fashioned-kit.md) - [Summer-Ready Elevated Cocktail Experiences](https://www.trendhunter.com/trends/summer-cocktail-culture.md) - [Grillable Cocktail Kits](https://www.trendhunter.com/trends/the-peoples-margarita-grilled-edition.md) - [BBQ-Inspired Whiskys](https://www.trendhunter.com/trends/ardbeg-bizarrebq.md) - [Pre-Mixed Pouch Cocktails](https://www.trendhunter.com/trends/glenfarclas.md) - [Interactive Whiskey Tasting Kits](https://www.trendhunter.com/trends/bevridge.md) - [Fall-Ready Scotch Whisky Cocktails](https://www.trendhunter.com/trends/scotch-whiskey-cocktail1.md)