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# Barbecue-Themed Snack Chip Packs
The BBQ & Cheddar Mix Frito-Lay Variety Pack Has 18 Servings

By Michael Hemsworth | Published 2024-07-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bbq-cheddar-mix-fritolay-variety-pack
References: [snackandbakery](https://www.snackandbakery.com/articles/111658-frito-lay-releases-savory-snack-lineup-for-summer) & [fritolay](https://www.fritolay.com)

![Barbecue-Themed Snack Chip Packs](https://cdn.trendhunterstatic.com/thumbs/539/bbq-cheddar-mix-fritolay-variety-pack.jpeg)

The BBQ & Cheddar Mix Frito-Lay Variety Pack is a limited-edition snack product created with summertime get-togethers in mind to provide consumers with a delicious way to satisfy guests this season.

The snack variety pack features 18 individual serving bags from some of the most popular brands under the Frito-Lay umbrella including Fritos, [Cheetos](https://www.trendhunter.com/trends/cheetos-flamin-hot-cheddar-bbq) and Lay's. The variety pack comes with three Cheetos Crunchy, three Fritos Honey BBQ Flavor Twists, four [Doritos](https://www.trendhunter.com/trends/unbox-the-icons) BBQ, four Lay's [Barbecue](https://www.trendhunter.com/trends/dickeys-barbecue-pit-retail-deals) and four Ruffles Cheddar & Sour Cream.

The BBQ & Cheddar Mix Frito-Lay Variety Pack is priced at $13.69 and, while great for summertime enjoyment, is also great for picking up ahead of the busy back-to-school season. The snacks are also great for portioned indulgence for satisfying cravings.

Image Credit: Frito-Lay

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 66% | Activity: 67% | Freshness: 26%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Limited-edition Snack Innovations:** Seasonal and thematic snack packs provide a unique selling proposition that can drive consumer interest and demand for limited-time products.
- **Portioned Indulgence:** Health-conscious consumers are seeking portion-controlled snack options that allow for manageable indulgence without the guilt.
- **Flavor Diversity in Snack Packs:** Offering a variety of flavors within a single purchase enhances consumer enjoyment and caters to varied taste preferences.

### Who This Affects Most

- **Packaged Foods:** Innovative snack packs with diverse flavor options can reinvigorate the packaged food market and appeal to diverse consumer tastes.
- **Seasonal Products:** Developing seasonal or event-specific food products can create new sales spikes and keep offerings fresh and exciting.
- **Health-conscious Snacking:** Portion-controlled snack packs meet the growing consumer demand for healthier snacking options that do not compromise on taste.

## Related on Trend Hunter

- [Cheesy Barbecue-Flavored Snacks](https://www.trendhunter.com/trends/cheetos-flamin-hot-cheddar-bbq.md)
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