# Tender Roast Beef Sandwiches TOGO's Released the BBQ Beef Sandwich for Summer 2024 By Katherine Pendrill | Published 2024-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bbq-beef-sandwich References: [qsrmagazine](https://www.qsrmagazine.com/news/togos-launches-new-bbq-beef-sandwich-for-summer/) & [facebook](https://www.facebook.com/photo?fbid=923466403157133&set=a.746084080895367)  Beloved West Coast sandwich chain [TOGO’s Sandwiches](https://www.trendhunter.com/trends/pastrami-dip) just unveiled a tasty new BBQ Beef Sandwich for the summer season. #40 on the menu, the new BBQ Beef Sandwich has become a hit at the TOGO's locations where it was originally tested. Now available to all TOGO's fans, the new sandwich consists of a quarter pound of tender roast beef that's been marinated in a tangy Cattlemen’s Memphis BBQ sauce and then sliced in-house daily. The sandwich is served on and made to order with dill pickles and red onions. Guests can also add melty cheddar cheese or crispy bacon to elevate the sandwich even further. As Glenn Lunde, CEO of [TOGO’s Eateries](https://www.trendhunter.com/trends/pastrami-cheese-steak-sandwich), says of the new offering, "This even better version of our famous BBQ Beef sandwich features a new sauce, Cattlemen’s Memphis BBQ, with a perfect balance of tangy, sweet, and hickory smoke to give the sandwich just the right kick." Image Credit: TOGO’s Sandwiches ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 34% | Activity: 36% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Customized Gourmet Sandwiches:** Personalization through options such as adding cheddar cheese or crispy bacon enhances the customer dining experience and taps into current desires for custom food choices. - **Regional BBQ Flavors:** By incorporating distinct regional BBQ sauces like Cattlemen’s Memphis BBQ, sandwich chains can elevate taste profiles and attract BBQ enthusiasts. - **Marinated Meat Offerings:** Serving tender marinated roast beef highlights a shift towards high-quality meat preparations in casual dining. ### Sectors Adopting This - **Fast-casual Dining:** Innovative menu offerings like the BBQ Beef Sandwich can draw in crowds looking for quick yet satisfying meal options. - **Food and Beverage Manufacturing:** Collaboration with specialized sauce producers like Cattlemen’s Memphis BBQ can lead to unique product differentiation for food manufacturers. - **Meat Processing:** Delivering premium marinated and freshly sliced meats can significantly enhance product appeal in competitive markets. ## Related on Trend Hunter - [Pastrami Cheese Steak Sandwiches](https://www.trendhunter.com/trends/pastrami-cheese-steak-sandwich.md) - [Spicy Meat-Packed Sandwiches](https://www.trendhunter.com/trends/hot-spicy-italian-sandwich.md) - [Dippable Hot Pastrami Sandwiches](https://www.trendhunter.com/trends/pastrami-dip.md) - [Seasonal BBQ Cheesesteak Sandwiches](https://www.trendhunter.com/trends/bbq-beef-cheesesteak-sandwich.md) - [Mozzarella-Stuffed Caprese Sandwiches](https://www.trendhunter.com/trends/caprese-sandwiches-and-wraps.md) - [Crispy BBQ Tofu Sandwiches](https://www.trendhunter.com/trends/bbq-crispy-tofu-sandwich.md) - [Stacked Barbecue Sandwiches Return](https://www.trendhunter.com/trends/boss-hog-sandwich.md) - [Hickory-Smoked Burnt Meat Sandwiches](https://www.trendhunter.com/trends/hickory-smoked-burnt-ends-sandwich.md) - [Fan-Favorite Brisket Sandwiches](https://www.trendhunter.com/trends/brisket-bacon-beef.md)