# Fast-Working Meat Marinades BBQ Bath Brine Concentrates Needs Only 30 Minutes to Work Wonders By Meghan Young | Published 2014-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bbq-bath-brine-concentrates References: [uncrate](http://uncrate.com/stuff/bbq-bath/) & [sweetwaterspice](http://www.sweetwaterspice.com/collections/bbq-bath-brine-concentrates) Most recipes call for the [marinading process of meat](https://www.trendhunter.com/trends/mandys-summer-marinades) to take at least a few hours and, for best results, an overnight session; that no longer has to be the case thanks to the BBQ Bath Brine Concentrates. It is made for those who can't make time to have such marinading foresight. Sometimes a meal simply needs to be whipped up last minute and a person shouldn't have to pay with inferior taste quality. The BBQ Bath Brine Concentrates need only 30 minutes to work wonders on chicken and an additional half an hour for steaks and chops. The creators write, "Brining is like marinating but it is faster and more effective because it tenderizes every protein in the meat, not just the outside." It essentially uses osmosis to tenderize meat at its center and season the whole cut. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 19% | Activity: 10% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Fast-acting Meat Marinades:** Opportunity for food companies to create and market meat marinades that require minimal time to tenderize and season meat. - **Osmosis-based Meat Tenderizing:** Potential for companies to innovate and create products that use osmosis to tenderize meat at a faster rate than traditional marinades. - **Instant Meal Solutions:** Growth potential for companies to create new products that allow for quick and easy meal preparation without sacrificing taste or quality. ### Industries Being Reshaped - **Food Manufacturing:** Opportunity for food manufacturing companies to develop faster and more effective meat marinades using new technology and ingredients. - **Meal Kit Services:** Potential for meal kit services to cater to consumers’ desire for quick and easy meal prep by offering pre-marinated meat options. - **Home Cooking Appliances:** Growth potential for home cooking appliance companies to innovate and develop appliances that utilize fast-acting meat marinades and other instant meal solutions. ## Related on Trend Hunter - [Time-Conscious Marinade Sauces](https://www.trendhunter.com/trends/oxo-marinades.md) - [Summertime Grilling Recipe Marinades](https://www.trendhunter.com/trends/briannas-marinades.md) - [Tasty BBQ Spritzes](https://www.trendhunter.com/trends/bbq-spritzes.md) - [Organic Meat Marinades](https://www.trendhunter.com/trends/simply-organic.md) - [Precooked Barbecue-Inspired Meats](https://www.trendhunter.com/trends/the-jolly-hog-bbq-range.md) - [Sweet-Spicy Marinade Sauces](https://www.trendhunter.com/trends/kelchner-smoky-maple-chipotle-marinade.md) - [Quick-Marinating Tofu](https://www.trendhunter.com/trends/quickmarinating-tofu.md) - [Fully-Cooked Foodservice Barbecue Ranges](https://www.trendhunter.com/trends/smithfield-smokenfast.md) - [Cooking Sauce Bars](https://www.trendhunter.com/trends/bar-to-cook.md)