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# Slaw-Topped Burgers
A&W's New BBQ Bacon Slaw Burger Combines Two Classic Summer Dishes

By Katherine Pendrill | Published 2016-07-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bbq-bacon-slaw-burger
References: [chewboom](http://www.chewboom.com/2016/07/26/aw-launches-new-bbq-bacon-slaw-burger-peach-treats/) & [awrestaurants](http://www.awrestaurants.com/locations)

In an effort to make the most of the remainder of the summer season, [A&W](https://www.trendhunter.com/trends/39-lb-burger) has rolled out a delicious new creation called the BBQ Bacon Slaw Burger. With an extra helping of meat and a refreshing vegetable crunch, the new burger combines the best of the BBQ season.

The new BBQ Bacon Slaw Burger is a gargantuan burger that combines two traditional BBQ dishes: hamburgers and coleslaw. The burger itself consists of two all-beef patties topped with a [double helping of hickory-smoked bacon](https://www.trendhunter.com/trends/bbq-brisket-steakburger), a [smoky BBQ sauce](https://www.trendhunter.com/trends/white-bbq-sauce), two slices of American cheese and a portion of creamy slaw. The combination of savory meat with the refreshing taste of coleslaw puts a creative new twist on the standard hamburger.

For those who are looking for a way to enjoy the taste of the BBQ season without the hassle of grilling, this burger is the perfect option.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 3% | Activity: 8% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **BBQ Burgers:** The trend of combining traditional BBQ dishes, like hamburgers and coleslaw, into one burger offers opportunities for creative and unique flavor combinations.
- **Meat and Veggie Fusion:** The fusion of savory meats with refreshing vegetables, like slaw, provides an opportunity to appeal to both meat lovers and health-conscious consumers.
- **Convenience Foods:** The rise of convenient food options, like the BBQ Bacon Slaw Burger, caters to consumers looking for quick and easy meals without sacrificing taste.

### Who This Affects Most

- **Fast Food:** Fast food chains can capitalize on the demand for BBQ burgers by introducing their own creative variations of the classic dish.
- **Food Fusion:** Restaurants specializing in food fusion can explore the meat and veggie fusion trend by incorporating unique flavor combinations into their menus.
- **Convenience Stores:** Convenience stores can tap into the convenience food trend by offering ready-to-eat BBQ-inspired options, like the BBQ Bacon Slaw Burger, for busy consumers on the go.

## Related on Trend Hunter

- [Brioche Bun BBQ Burgers](https://www.trendhunter.com/trends/bbq-bacon-burger.md)
- [Throwback Burger Debuts](https://www.trendhunter.com/trends/39-lb-burger.md)
- [Onion Soup-Inspired Burgers](https://www.trendhunter.com/trends/french-onion-double-cheeseburger.md)
- [Sweet-Savory Burger Debuts](https://www.trendhunter.com/trends/steakhouse-teen-burger.md)
- [Saucy Barbecue QSR Burgers](https://www.trendhunter.com/trends/bbq-bacon-cheeseburger.md)
- [Hearty Bacon-Packed Burgers](https://www.trendhunter.com/trends/whole-lotta-bacon-burger-1.md)
- [Honeyed BBQ Burgers](https://www.trendhunter.com/trends/honey-bbq-bacon-burger.md)
- [Backyard Barbecue QSR Burgers](https://www.trendhunter.com/trends/bbq-brisket-whopper.md)
- [Stacked Southern-Style Burgers](https://www.trendhunter.com/trends/southern-bacon-double-burger.md)
