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# BBQ-Smothered Chicken Sandwiches
Popeyes' is Testing a New BBQ Bacon Cheddar Chicken Sandwich

By Katherine Pendrill | Published 2020-07-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bbq-bacon-cheddar-chicken-sandwich
References: [brandeating](https://www.brandeating.com/2020/07/popeyes-tests-new-bbq-bacon-cheddar-chicken-sandwich.html)

After starting last year's sandwich wars, Popeyes is keeping the competition on its toes with a new BBQ Bacon Cheddar Chicken Sandwich. While the savory new offering is still only in the testing stage, the sandwich could be the next bestseller for the chicken chain.

Though [Popeyes'](https://www.trendhunter.com/trends/blackened-chicken-sandwich) original chicken sandwich was already a hit, the chain is looking to shake things up by testing a new BBQ Bacon Cheddar Chicken Sandwich at select locations in the Denver, Colorado area. Just as the name suggests, the new sandwich starts with the same crispy-fried chicken breast filet that fans know and love, and pairs it with [barrel-cured pickles](https://www.trendhunter.com/trends/popeyes-pickle-menu), cheddar cheese, bacon, and a rich BBQ sauce on a buttered and toasted brioche bun, for a sweet and smoky flavor combination.

Image Credit: Popeyes

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 4% | Activity: 4% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **BBQ Bacon Sandwiches:** QSRs should experiment with unique twists on classic sandwiches to attract customers and stay ahead of competition.
- **Regional Menu Testing:** Testing specific menu items in targeted regions can provide valuable insights for QSRs to determine which items are worth nationwide launch.
- **Limited-time Offerings:** Introducing new menu items as limited-time offerings can create buzz and urgency for customers to try and potentially become regular menu items.

### Industries Being Reshaped

- **Quick-service Restaurants (qsrs):** QSRs can constantly innovate and experiment with their menu offerings to attract and retain customers.
- **Food and Beverage Manufacturing:** Manufacturers can help develop and produce unique flavor profiles and ingredients that QSRs can use for their menu items.
- **Food Service Distribution:** Distributors can provide targeted delivery services to QSRs based on regional menu testing and limited-time offerings.

## Related on Trend Hunter

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- [Barbecue-Inspired Chicken Sandwiches](https://www.trendhunter.com/trends/ultimate-bbq-fried-chicken-sandwich.md)
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