# Friend-Enabled Tune Finders BBM Music Allows Sharing and Discovery Within Your Network By Christopher DeLuca | Published 2011-11-02 | Updated 2011-11-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bbm-music References: [techcrunch](http://techcrunch.com/2011/11/02/bbm-music-app-goes-live-in-blackberry-app-world/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=ZmvO-FQGrCc) BBM Music is a fantastic new service that lets users pick fifty songs from a collection of [licensed music](https://www.trendhunter.com/trends/go-music). Users then have the opportunity to swap up to twenty-five of their songs for new ones every month. The really interesting feature about BBM Music is the [social aspect](https://www.trendhunter.com/trends/musical-social-network): users can access all of their friends music. The rationale goes: the more friends, the more music. Another interesting feature is that the music is stored in the phone’s SD card, so users can listen anytime. **Implications** - Youth consumers are looking for ways to connect to their friends in the digital landscape. By socializing the music experience, BBM users get to [discovery new music](https://www.trendhunter.com/trends/tune-tracker) but also connect with their friends online in a meaningful way. Companies ought to take this into consideration to find ways to enable a more vivid social experience online. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Social Music Sharing:** Companies can innovate on socializing music experience by allowing users to share their music with friends. - **Personalized Music Streaming:** Businesses can create unique condensed lists of licensed music for users to stream based on their music preferences. - **Mobile-friendly Music Access:** Industries can implement services allowing mobile access to users to listen to music online or offline. ### Where This Applies - **Music Streaming Services:** Businesses can capitalize on personalized music streaming trends by offering options for dynamic playlists and adequate sharing. - **Social Media Platforms:** Companies can integrate music sharing and listening options into their social media platforms to improve connectivity among users. - **Telecommunications Companies:** Industries should consider implementing mobile music listening options for users on their mobile products and services. ## Related on Trend Hunter - [Re-Imagined Music Sharing Tools](https://www.trendhunter.com/trends/jamselect.md) - [Social Music Experiences](https://www.trendhunter.com/trends/music-experiences.md) - [Social Music Platforms](https://www.trendhunter.com/trends/meloday.md) - [Connective Music Platforms](https://www.trendhunter.com/trends/musicatfm.md) - [Music-Focused Social Media](https://www.trendhunter.com/trends/musicboard.md) - [Musician-Connecting Platforms](https://www.trendhunter.com/trends/bandmatch.md) - [Music Mashups Apps](https://www.trendhunter.com/trends/mashapp-music.md) - [Collaborative Playlist Tools](https://www.trendhunter.com/trends/1beatclub.md) - [Universal Music Access](https://www.trendhunter.com/trends/go-music.md)