# Blonde-Specific Haircare The Bumble and bumble Bb.Illuminated Blonde Collection is Hydrating By Michael Hemsworth | Published 2021-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bbilluminated-blonde-collection References: [drugstorenews](https://drugstorenews.com/bumble-and-bumble-launches-bbilluminated-blonde-collection) & [bumbleandbumble](https://www.bumbleandbumble.com) The [Bumble and bumble](https://www.trendhunter.com/trends/bumble-and-bumble) Bb.Illuminated Blonde collection is a new lineup of haircare products formulated to provide consumers with a specially formulated way to take care of their blonde tresses. The collection includes a shampoo and conditioner as well as a tone-enhancing leave-in that will work to neutralize brassy tones that can show up with the hair color. The products are all focused on providing intense hydration to keep hair looking silky and smooth. The Bumble and bumble Bb.Illuminated Blonde collection is being launched by the brand with the help of blonde artists Kim Petras and Rileyy Lanez that will include collaboration on a campaign focused on encouraging self-expression. The products are being launched by the brand at its flagship salons in New York City as well as online and at retailers such as Sephora, Nordstrom, [Ulta Beauty](https://www.trendhunter.com/trends/hallo-hair-ulta-beauty), [Bloomingdale's](https://www.trendhunter.com/trends/godiva-spring-easter-collection) and Bluemercury. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 73% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Blonde-specific Haircare:** The rise of blonde-specific haircare lines presents an opportunity for brands to cater to the unique needs of this demographic. - **Tone-enhancing Formulas:** Tone-enhancing haircare formulations offer a disruptive innovation opportunity for brands looking to differentiate themselves in the market. - **Collaborations with Influencers:** Partnering with influential figures in the beauty industry can help brands reach new audiences and build buzz around new product launches. ### Industries Being Reshaped - **Haircare:** Haircare brands can tap into the growing demand for specialized care by developing product lines that cater to specific hair types and colors. - **Beauty Retail:** Beauty retailers can stock their shelves with specialized haircare products to provide consumers with more options and attract a wider variety of customers. - **Influencer Marketing:** Influencer marketing agencies can facilitate collaborations between beauty brands and influential figures to create buzz and drive sales. ## Related on Trend Hunter - [Blonde Hair-Specific Product Ranges](https://www.trendhunter.com/trends/detangler.md) - [Hair Care Retail Expansions](https://www.trendhunter.com/trends/bumble-and-bumble.md) - [Sensorial Performance Haircare](https://www.trendhunter.com/trends/blake-brown.md) - [Blonde Detangling Sprays](https://www.trendhunter.com/trends/je-suis-blond.md) - [Luxe Haircare Line Expansions](https://www.trendhunter.com/trends/oribe-supershine-collection.md) - [Inclusive Haircare Collections](https://www.trendhunter.com/trends/glow-mania-collection.md) - [Hair Damage-Addressing Collections](https://www.trendhunter.com/trends/ion-collection.md) - [Silver-Toned Hair Products](https://www.trendhunter.com/trends/ecoslay.md) - [Tone-Correcting Hair Oils](https://www.trendhunter.com/trends/moroccanoil-treatment-purple.md)